Marketing director with over 10 years experience in all digital and offline media channels, who has helped hundreds of big, small and medium brands to grow key business metrics, from brand awareness, to consideration and sales.
I am the author of "A brand's purpose....Less Unicorn, More Zebra?" and a paid marketing specialist with well-rounded experience in growing global businesses at all levels, from start ups to the biggest corporations in the world. A driven and highly proficient marketing leader with experience across the full paid marketing mix. Proven track record of effecting real brand transformation in challenging environments, I have launched Google Chromecast in UK as well as Huawei in WEU through integrated paid media campaigns.
Key skills include:
-> brand strategy,
-> performance strategy (key business metrics growth)
-> digital integration with offline channels for paid media
-> paid media planning
-> accelerated business growth through paid media
-> paid digital strategy
These add to a broad industry knowledge in tech, gambling and consumer
goods, that has been developed by having worked on some of the
biggest global brands - Google, Huawei, Microsoft, Zoho, Tesco, British Airways,
just to name a few. Naturally curious about anything tech-related;
confident and with a proactive attitude, I am always seeking to
innovate and positively disrupt the marketing industry.
Specialties: all paid media marketing channels overall strategy, individual tactics and planning
-> Display,
-> Mobile,
-> Social,
-> PPC & SEO,
-> Video,
-> Influencers,
-> Brand partnerships,
-> TV/CTV/OTT,
-> Voice