Facebook Ad Management
The Brief My client ‘Clear Debt Solution’ asked me to help reduce the cost of their Facebook ads. They were paying £35 per lead and gave me a target to reduce this cost to £25 per lead. What I did: I conducted a thorough analysis of the market prior to producing any ads. This includes pulling together a ‘customer profile’, what are their key characteristics, where do they live, what are their hobbies, what Facebook pages do they like….. Once I was happy with the data I’d pulled together I launched the ads to our target audience. After 3 days of testing time, I made a few amends to optimise results. Results: After one week of optimising the ads I'd reduced the cost to £4.80 per lead (average cost over 3 ads). It’s safe to say they are more than impressed. Here’s the evidence:
About Me
My approach to solving brand and business problems is simple. Social thinking is key. With over 10 years experience of working in PR & Marketing for major UK brands, it's safe to say I understand social behaviour and use this insight to create jaw-dropping, creative ideas to add value and make brands and products stand out. My social campaigns bring people together, spark conversations and drive action. I work alongside all my clients every step of the way to understand requirements and develop compelling campaigns. If you want to create talkabilty online, then you’ve come to the right place. In this year alone I’ve helped my clients win awards, get national and international press coverage, reach the number one best seller spot on Amazon, catapult a new, unknown brand to 250,000 social followers and so much more. I've recently set up my own business, Kiwi Media Ltd, you can find out more about my work here: [login to view URL]
$ 27 USD/hr
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