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Prepares communications strategy and implements influencer and digital tactics for clients in the insurance and FMCG industries.
Public Relations ManagerJun 2015 - Sep 2017 (2 years)
Develops and implements the publicity plan for property’s hotel, spa and retail areas; Prepares press releases, executive profiles, speeches and event scripts; Builds and maintain relationships with key media and influencers; Pitches and arranges for interviews with key executives to promote property; Prepares the social media strategy and handles the brand’s social media accounts including Facebook and LinkedIn.
Senior Account ManagerDec 2010 - Jun 2015 (4 years)
Leads the Consumer Lifestyle Group in developing unique, valuable and engaging content that helps build brand’s image and strengthen brand affinity; Develops and executes PR and Communications plans; Writes press releases, event scripts, executive speeches, key messaging documents and other communication materials; Prepares and implements social media plans and conversation calendars; Manages social media accounts for various Clients
PR ConsultantDec 2008 - Dec 2010 (2 years)
Manages several retainer accounts and ensures good personal relationship with Clients; drafts and implements PR and communications plans and conceptualizes event ideas & other strategic marketing communication activities; collaborates with internal team on Client proposals and requirements; Writes press releases, media advisories and other materials from time to time
Bachelor of Science in Management major in Communications Technology2004 - 2008 (4 years)
US English Level 192%
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