Profilbillede af kcalilao
@kcalilao
Medlem siden 7. december 2017
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kcalilao

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I believe that content is king. I help small businesses and creative entrepreneurs tell their stories and reach their key audiences through consistent and engaging content on the proper platforms. Backed up by strong research and strategy, I also assist clients in using their strengths to turn problems and issues into opportunities for growth and success. I started my career in communications 10 years ago as a consultant specializing in public relations and social media. My experience came from my extensive work with big multinational communications agencies handling consumer lifestyle brands from health, food, travel and entertainment media industries. I was also part of the pre-opening communications team of the biggest integrated resort in the Philippines where I helped create the brand from the ground up. I specialize in the following services: 1. Content Writing and Development 2. Social Media Marketing and Online Community Management 3. Facebook Paid Advertising
$30 USD/hr
0 anmeldelser
0.0
  • N/AJobs udført
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Portfolio

Nylige bedømmelser

Ingen bedømmelser.

Erfaring

Consultant

Oct 2017

Prepares communications strategy and implements influencer and digital tactics for clients in the insurance and FMCG industries.

Public Relations Manager

Jun 2015 - Sep 2017 (2 years)

Develops and implements the publicity plan for property’s hotel, spa and retail areas; Prepares press releases, executive profiles, speeches and event scripts; Builds and maintain relationships with key media and influencers; Pitches and arranges for interviews with key executives to promote property; Prepares the social media strategy and handles the brand’s social media accounts including Facebook and LinkedIn.

Senior Account Manager

Dec 2010 - Jun 2015 (4 years)

Leads the Consumer Lifestyle Group in developing unique, valuable and engaging content that helps build brand’s image and strengthen brand affinity; Develops and executes PR and Communications plans; Writes press releases, event scripts, executive speeches, key messaging documents and other communication materials; Prepares and implements social media plans and conversation calendars; Manages social media accounts for various Clients

PR Consultant

Dec 2008 - Dec 2010 (2 years)

Manages several retainer accounts and ensures good personal relationship with Clients; drafts and implements PR and communications plans and conceptualizes event ideas & other strategic marketing communication activities; collaborates with internal team on Client proposals and requirements; Writes press releases, media advisories and other materials from time to time

Uddannelse

Bachelor of Science in Management major in Communications Technology

2004 - 2008 (4 years)

Certificeringer

  • US English Level 1
    92%

Verifikationer

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