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Joy M.

@JoysOfMarketing

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Strategic Marketing, Graphic Design, Copywriting, Email + More

$40 USD / Hour

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United States (4:10 AM)

Joined on May 15, 2012

$40 USD / Hour

Results driven strategic marketing professional with eight years of experience leading marketing and communications initiatives impacting corporate objectives in fast-paced, ever changing environments. Proven ability to produce exceptional work under pressure and provide solutions to help implement new marketing programs, products, and services to enhance overall growth and sales goals. Innovative visionary with strategic "big picture" mentality. Focused achiever, detail oriented, and excellent communication and relationship building skills. Feel free to check out my LinkedIn profile for more information under Joy (VanOeffelen) Martinez.

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Experience

Marketing Programs Manager

Oct, 2011 - Present

14 years, 7 months

LeanLogistics, Inc.

Oct, 2011 - Present

14 years, 7 months

As Marketing Programs Manager, I am responsible for creating, executing and measuring program plans that align with corporate core initiatives; manage tradeshow coordination and event promotion; evaluate and drive campaigns to maximize technology and services revenue; Coordinate the promotion and production of monthly webinar programs; Develop targeted email marketing campaigns, including copywriting, design and management; develop nurturing programs to support the lead generation and sales teams.

Oct, 2011 - Present

14 years, 7 months

Marketing Manager

Dec, 2010 - Oct, 2011

10 months

Butterball Farms, Inc.

Dec, 2010 - Oct, 2011

10 months

Marketing Manager at Butterball Farms, Inc., a world leader in manufacturing speciality butter products. My core responsibilities included designing, implementing, facilitating and executing marketing, communications, and brand strategies for the United States and Canada (The Stirling Creamery, Inc., a Butterball Farms company). In addition, I translated organization objectives to prepare brand portfolio objectives, strategies and action plans to facilitate the growth of business units. I also managed the m

Dec, 2010 - Oct, 2011

10 months

Communications & Projects Director

Jul, 2007 - Dec, 2010

3 years, 5 months

GTBK Marketing, Inc.

Jul, 2007 - Dec, 2010

3 years, 5 months

Oversee daily operations of project management and internal & external communications. Manage various projects, with a concentration on a charitable fundraising program, including email marketing, copywriting, and lead distribution. Support the launch of new marketing products, services, and programs, including strategy & implementation development, tracking, and reporting. Create, customize, and distribute weekly e-newsletter to approximately 250,000 financial professionals. Also previously serv

Jul, 2007 - Dec, 2010

3 years, 5 months

Education

Western Michigan University - Haworth College of Business

2008 - 2010

2 years

Master in Business Administration

2008 - 2010

2 years

Central Michigan University

2001 - 2004

3 years

Bachelor of Science in Business Administration (Marketing, Advertising)

2001 - 2004

3 years

Qualifications

Nonprofit Board Certification

2010

GVSU Johnson Center for Philanthropy

Nonprofit Board Certification

2010

Verifications

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