Visual identity design Brand guide
For Hanami Creations, a women’s apparel brand inspired in Japanese nature, I designed a visual identity inspired by the cherry blossom—or sakura—symbolism of renewal, versatile, and elegance. Drawing from the Hanami tradition of celebrating spring’s fleeting beauty, I built a brand system focused on delicate pastel palettes—soft pinks, blush tones, pale lavender—complemented by muted gray and green accents for depth and balance. The logo, stationery, packaging, and mockups (shopping bags, look‑book visuals) feature minimalist floral motifs: a stylized blossom, flowing lines, and airy whitespace that evoke both serenity and subtle sophistication. Every element—from business cards to billboard-branding—was curated for cohesion and storytelling; the typography and layout breathe, while sakura-themed patterns weave through printed and digital touchpoints to establish emotional resonance. The result: a refined, harmonious identity that feels as timeless as a blossom in the wind—modern yet
About Me
Hi! I’m Frank León Bruguera, a strategic UX/UI & Graphic Designer with 7+ years blending graphic design, creative direction, and digital marketing to craft bold, memorable digital products. I apply critical thinking and problem‑solving to untangle complex challenges and deliver sleek, usable experiences. With a storyteller’s soul, I unite branding, UX/UI, and visual design through empathetic, purpose-driven strategy. I'm a determined, outgoing creator who embraces challenges as opportunities—believing in design's power to transform ideas into impactful realities and constantly push creative boundaries. My international experience across the U.S., Latin America, and Europe. In severals fields such as sales, advertising, retail, education consulting, hospitality and customer service also enriches my empathy and adaptability—allowing me to create solutions that resonate with diverse audiences. Whether I’m shaping a product interface, building a visual identity, or guiding end-to-end product design, I bring curiosity, empathy, strategy, and a spark of creative energy to everything I do.
$ 25 USD/hr
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