Design of event's graphic material
For the LaLiga TV Production Workshop 2023, I designed and developed all audiovisual graphics and materials for the event—posters, flyers, badges, stage visuals, signage, even a short video promotion—ensuring a cohesive brand Working with LaLiga and its production partner, Mediapro, during the sixth international workshop hosting over 80 attendees from 30 broadcasters, I crafted a visual system that balanced editorial sophistication and broadcast readiness. The designs leaned into LaLiga’s modernized visual identity—clean typography, the refreshed emblem, and dynamic graphic elements—to create engaging stage backdrops, staff credentials, and promotional collateral that reinforced brand integrity and aligned with the league’s technical excellence. Each piece prioritized clarity, hierarchy, and brand cohesion, while the audiovisual elements adapted seamlessly across formats and contexts, delivering a polished aesthetic that matched LaLiga’s reputation for innovation.
About Me
Hi! I’m Frank León Bruguera, a strategic UX/UI & Graphic Designer with 7+ years blending graphic design, creative direction, and digital marketing to craft bold, memorable digital products. I apply critical thinking and problem‑solving to untangle complex challenges and deliver sleek, usable experiences. With a storyteller’s soul, I unite branding, UX/UI, and visual design through empathetic, purpose-driven strategy. I'm a determined, outgoing creator who embraces challenges as opportunities—believing in design's power to transform ideas into impactful realities and constantly push creative boundaries. My international experience across the U.S., Latin America, and Europe. In severals fields such as sales, advertising, retail, education consulting, hospitality and customer service also enriches my empathy and adaptability—allowing me to create solutions that resonate with diverse audiences. Whether I’m shaping a product interface, building a visual identity, or guiding end-to-end product design, I bring curiosity, empathy, strategy, and a spark of creative energy to everything I do.
$ 25 USD/hr
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