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Digital Marketing StrategistMay 2017
Checking website health and SERP rankings. Consistantanltly reviewing and revising the strategy. Checking web analytics for changes and patterns in customer behavior and response to our paid and unpaid campaigns. Advising social media and paid media teams on the trends and assisting them in designing campaigns. Assisting product development teams with customer search trends, market trends, and feedback analysis. Deriving engagement on regular and e-commerce social media platforms.
Digital Marketing SpecialistOct 2013 - Apr 2017 (3 years)
Social Monitoring Checking the status of brand mentions, competitors news, and PR through ORM tools, touch point signals, social media and web search. Monitoring surges in traffic volume and channel, primarily through Google Analytics and Woopra. Regularly checking SEO and Keyword report and making changes to content and SEO to optimize SERP. Ensuring organization wide support by providing data & Insights to teams as per their requirement and/or trend change.
Product Development ExecutiveMar 2012 - Jun 2013 (1 year)
Effectively managed product development of core products. Brain storming and conceptualisation, market research, vendor management, product management, product identity creation and packaging type and copy content development, GTM strategy and Launch event representation.
PGDM2010 - 2012 (2 years)
B.E2006 - 2010 (4 years)
GOOGLE ANALYTICS IQ CERTIFICATION (2016)Google Inc
The Google Analytics Individual Qualification (IQ) is a demonstration of proficiency in Google Analytics that is available to any individual who has passed the Google Analytics IQ exam.
US English Level 187%
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