Profilbillede af CloudErik
@CloudErik
Flag for Spain Granollers, Spain
Medlem siden 28. maj 2018
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CloudErik

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Currently working as CRO specialist at FC Barcelona, optimizing landing pages and sale funnels acording to defined KPI's. The main objetives are to increase conversions and improve user experience for Desktop/Mobile/App users. A good CRO strategy starts by an audit, analizing the funnel and identifying the main problems, obtaining data-driven hypothesis about the problem and how to solve it. A/B testing is the next step to the process. Most of the hypothesis are just that, hypothesis, and to prove them you have to run multiple test. Last step is to analyze results and take proper actions based on the results. Some of the changes will work, others will not. Identifying those ones and keep improving is the key to an acurate optimization. I have a strong analytical skill. Problem solving, critical thinker. Decisions and proposals are made based on data. Some of the tools I use: Google Analytics, Adobe Analytics, Adobe Target, Hotjar, Lucky Orange, Optimizely and a few more.
$20 USD/hr
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Erfaring

Conversion Rate Optimization Specialist

Jun 2017

Currently working as CRO specialist at FC Barcelona, optimizing landing pages and sale funnels acording to defined KPI's. The main objetives are to increase conversions and improve user experience for Desktop/Mobile/App users.

E-Commerce Manager

Mar 2015 - May 2017 (2 years)

E-Commerce Manager at United Labels. - Digital Marketing - Conversion Rate Optimization - SEO - Analitycs - CMS (Prestashop) - Marketplaces - CRM

E-Commerce Manager

Sep 2013 - Mar 2015 (1 year)

E-Commerce Manager at [login to view URL] - Backoffice setup/administration - UX/UI - PPC Campaigns - Analytics - Frontend Design/HTML/CCS

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