Your profile and any content you have should quickly answer the question most likely on people's minds, "Who are you and what can you do for me?" It should meet their wants and needs before they even ask. Each and every blog, article, press release, comment should answer that question. My social media marketing and management build connections into relationships, to engage with target audience and to build your branding. Give your connections something they can benefit from, especially up front free of charge. Building trust and constant engaging will insure your branding. It will show you as the the industry expert. They will engage in your branding. Who are you and what can you do for me? Answer that question, meet a need, and provide a solution even before they have to ask. Turn connections into relationships. This will determine if visitors want to learn more about you or click away to your competitors. So what I do as a marketer and PR is writing ... Writing about YOU.