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Alasdair H.

@brownpaper

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Ecommerce Email Marketing Specialist - Klaviyo

$50 USD / Hour

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United Kingdom (1:33 AM)

Joined on June 30, 2009

$50 USD / Hour

I specialise in eCommerce email marketing. I can help you with any aspect of your email marketing process, from research and strategy to building out effective automated email series using compelling design and copywriting to testing and measuring the effectiveness of your campaigns. I favour Klaviyo because, unlike traditional eCommerce email marketing methods, it allows me to sync email marketing activity up with actual on-site customer behaviour. Klaviyo was built from the ground up for eCommerce email marketing. I have worked in various eCommerce roles over the last seven years. In that time I have produced marketing emails for many different websites in a variety of sectors and have used email marketing strategy to consistently boost eCommerce KPIs such as average order value, order frequency, customer lifetime value, acquisition cost, conversions and more. I’m open to working on the right projects with the right people. If that sounds like you, then please send me a message

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Experience

Ecommerce & Web Development Manager

Dec, 2016 - Present

9 years, 7 months

Current Role

Dec, 2016 - Present

9 years, 7 months

In this role, I manage the overall digital marketing strategy for five websites. I use Klaviyo on a daily basis to create and convert leads based on user behaviour. I create flows and campaigns specific to the industry then design and write the copy for all emails.

Dec, 2016 - Present

9 years, 7 months

Ecommerce Manager and Web Developer

Jul, 2011 - Dec, 2016

5 years, 5 months

Previous Role

Jul, 2011 - Dec, 2016

5 years, 5 months

Before Klaviyo came along there was Mailchimp and spreadsheets. It was in this role that I cut my teeth in email marketing for eCommerce. Designing compelling emails with enticing content and calls-to-action. Aside from the email marketing, I managed the digital marketing strategy as a whole.

Jul, 2011 - Dec, 2016

5 years, 5 months

Education

The Arts Institute at Bournemouth

2010 - 2010

ABC Level 3 Award in Experimental Web Design (Short Course)

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United Kingdom

2010 - 2010

The Arts Institute at Bournemouth

2009 - 2009

ABC Level 3 Award in Web Production Skills (Short Course)

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United Kingdom

2009 - 2009

Bournemouth University

1999 - 2003

4 years

BSc Product Design Visualisation

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United Kingdom

1999 - 2003

4 years

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