Businesses are constantly evolving and changing and as they change their IT requirements change. In the early days a few pieces of paper were all you needed, then as you grew you bought off-the-shelf software packages, which helped, but were never tailored to your business exactly. The next step is to see if a bespoke application tailored exactly to your needs will reduce your costs further as you continue to expand. As your employee numbers start to grow its easy to see how bespoke software which saves them time will reduce your costs, flicking between screens, manually searching custom er records, filing, calling customers back etc.. all adds up, if this can all be done from a single application how many more calls/sales can you take with the same number of staff?