John A.

Working on brands across the world, creator of the Brand Plan on a Page. The Brand Plan that gets everyone on the same page - whatever the size of your business. The Brand Plan on a Page makes choices on how to allocate a brand’s limited resources to drive the biggest return. The Plan gains approval from senior management around spending, strategies, tactics, goals and projects. The Plan aligns, steers and inspires all functional areas of the organisation including marketing, sales, finance supply chain, product development, human resources and any outside agencies. This effective Brand Plan assumes where we are, why are we here, where could we be, how can we get there and what do we need to do. Once you answer these 5 strategic questions, you will see that you have your Analysis, Key Issues, Vision, Goals, Strategies, Execution and Measurement. Brand Plan on a Page is the essential tool. Thanks for visiting!