National press campaign for Egg Card
This was the press campaign that launched Egg Card - the UK's first online credit card. This client wanted to stand out from the crowd of dull financial ads. Our brief was to create a brand with attitude. Besides being the first online credit card, Egg was the first to offer 0% APR and cash back. The ads were so effective that Egg's website couldn't handle the volume of applications. The campaign went on to win several industry awards.