National press campaign for Egg Card
This was the press campaign that launched Egg Card - the UK's first online credit card. This client wanted to stand out from the crowd of dull financial ads. Our brief was to create a brand with attitude. Besides being the first online credit card, Egg was the first to offer 0% APR and cash back. The ads were so effective that Egg's website couldn't handle the volume of applications. The campaign went on to win several industry awards.
AlexBPearl East Finchely, United Kingdom