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New Delhi, India
Medlem siden 13. juli 2004
NAMAHA CREATIONS ( A CORPORATE PROFILE ) The medium isn't the message. Your message is the message. The medium is how you get that message in front of the right people in the most effective context. At Namaha, our mission is to craft your message in terms that motivate, captivate and persuade. Then, we manage that message across a broad spectrum of media to create campaigns that are: Efficient ©eliminating agency clutter means greater production from marketing communications budgets. Effective ©consistency across the media translates into enhanced brand equity. Enduring ©campaigns based in solid brand strategy generate lasting value. It used to be that this kind of integrated communications strategy was the exclusive province of consumer mega brands with huge reach and deep pockets. But in today's media-saturated global marketplace, mid-caps, sub brands, b2b's, and even not-for-profits understand the need to amplify their share of mind with key constituencies. Namaha consolidates under one roof profound knowledge of our client brands with messaging and media expertise in order to create synergies that enhance campaign impact and efficiencies that push down the bottom line. Internet On the Internet, everyone©be they potential customers, investors, partners, employees, whoever©walks into your place of business through the same front door: your web site. And when they walk through that door, their expectations are high and attention spans ridiculously short. That©s why branding on the Web is an art unto itself. Here, a company©s identity isn©t restricted to its logo, tag, and product line. It is the totality©and tonality©of the user experience. Namaha transforms brand identities into positive user experiences by constructing sites built on a thorough understanding of that brand and who its audiences are on the Internet. This kind of integrated creative development requires a delicate alchemy of word, image, and functionality. Namaha manages this complex dynamic by assembling project teams that possess creative sensibilities, technical aptitude, and strategic strength Corporate Identity Namaha sculpts multi-dimensional and enduring corporate identities that capture the essence of the brands we represent. We employ our proprietary brand discovery process to synthesize right-brain strategic with left-brain creative in crafting unforgettable visual definitions that powerfully convey a brand©s core promise to its key constituencies. Our corporate identity package includes logo, tag line, and style guide (corporate identity standards). Namaha also designs stationary, business cards, and other collateral material to support the corporate identity. Event A successful live event synchronizes the force of many media to create a singular, synoptic vision of a company©s core identity and value proposition. For management retreats, sales meetings, and trade show environments, Namaha begins with a profound understanding of the desired overall effect the client is seeking to achieve. Then, our designers and writers work in tandem to visualize the concept and craft the appropriate media to conjure exactly that effect. Namaha has designed and produced: Brand Discovery If you want to communicate effectively to potential customers, investors, employees, and partners, then you need to know exactly who you are and why you exist. That©s why at the end of the day, the single most valuable strategic asset a company can have is a strong brand. Namaha©s proprietary Brand Discovery process provides clients with a profound understanding of their brand©s assets, as well as a detailed roadmap for turning those assets into lasting equity through effective marketing and communications. The process consists of a full-day facilitated session (your place or ours) that involves our strategic and creative team and your key executives. During this session, our job is to release fresh thinking, offer informed perspective, and play devil©s advocate to accepted wisdom. While working through Namaha©s Brand Discovery Tools, we generate consensus at every stage along the way to ensure that the process results in a shared strategic vision. Design It's not completely a science, but neither is it only about art. It requires, in equal proportion, dazzling bursts of imagination and fanatical attention to detail. It is the place where the big picture grinds against the bottom line, throwing off sparks. Creative design is nothing less than the metamorphosis of strategy into action. During the Design phase, our Creative Team constructs a visual and textual language that expresses the essence of the brand in terms that educate, enlighten, and inspire. Our unique team structure©with co-Creative Directors for design, content, and applications©work in tandem to generate a synchronicity of word, image, and functionality across the media. High-level concepts are presented to the client in the form of a Campaign Concept Book, which contains the project goals, messaging, and creative representations (comps, scripts, and the like) for each element of the Integrated Communications Campaign. Print So, how do you fit a spirit of a brand into a two-dimensional box a couple of inches square? Simple. Understand that company so well that with a few words and images you indelibly imprint the essence of that brand in your audience©s mind. Namaha©s print capabilities (design and copywriting) run the gamut from trade and consumer print advertising campaigns and brochures to complete corporate identity systems that include logo, tag line, style guide, letterhead, and business cards. We are particularly adept at effecting offline campaigns that complement and enhance an online presence. Corporate Television With a deep heritage in broadcast and a twenty-five year history of television design and production, Namaha is one of the premiere producers of business television in the North. The secret of our success lies in the fact that we use the medium to do something quite radical. We tell a story. Your story. In words and images. An impassioned, human story suffused with meaning. As a result, we elicit from audiences transformative emotional responses: inspiration, motivation, curiosity, enthusiasm, and desire. Namaha specializes in short-format (three to fifteen minutes) programs for corporate identity, marketing & sales, training, and public relations applications. These programs are distributed via tape, streaming media, DVD, and CD-ROM. Our production capabilities include Beta cam SP and film, and we maintain non-linear digital editing suites on site. Request a demo reel. PSAs & Commercials Public Service Announcements (PSAs) and Commercials are to the media what haiku are to poetry©in the course of 30 fleeting seconds, a successful spot locks in on the target, fires its message, and scores a direct hit. Unlike traditional advertising agencies, we don©t come up with an idea and then farm out production to a third party. Execution of creative concepts requires deadly accuracy if you are to uphold the integrity of the campaign, so we drive the process all the way from creative direction through final edge.
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