Profilbillede af Sudiptaa
Flag for India Bangalore, India
Member since 4. september 2008
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Skill Set: ITIL V1 and V2 certified practitioner Marketing tools: MS Office, MS Visio, MS Projects, FrontPage Express, SPSS, SFA, SAS, CRM software and SharePoint 2007 Exposure to HP Software products: BSM, Quality and Performance Center,BSA etc. Reporting and Analytical tools using Oracle Database, Google Analytics Good understanding of Strategic Competitive Research Frameworks; ability to perform Strategic Analysis & Synthesis Superior Analytical Ability & Problem Solving Skills Web Tools: HTML, DHTML Web Designing Tool: Adobe Photoshop 6.0 Languages: C++, JAVA, VB 6.0,VC++ (during engineering, basic knowledge) OS/Database: Windows 9.x/ XP/ NT, Unix, Linux7.1/ Oracle 8i, MS ACCESS (Basic knowledge) Strength: Hardworking, Excellent Communication skills (Presentation, Facilitation, Verbal Communication, Writing), People & Result oriented, committed, Analytical, Enthusiastic, Rapid Learner, Team Member, Self-Motivated. Total Work Experience: 4.8+ yrs Professional Experience Details: 1) May 2007- till date : Associated with Hewlett Packard, India as Project Manager – Analytics, Competitive Intelligence and Market Research/Intelligence Industry: Largest (100+ Billion Dollar Company) IT Software Company in the World, They are into IT Management Software Development, Services, Consulting & Printing Job Description: Competitive Intelligence:Understand competitive intelligence requirements for Identity/Security Software market, and Management Software: HP Performance and Quality Center, Business Service Management (Network, Operations, Application performance monitoring and CMDB) and Data Center Automation (DCA) markets (e.g. Market Trends, SWOT Analysis, Porter’s 5 force analysis, Sales pitch, Competitive Landscape, Vendor Analysis, Solution Competitiveness etc.); PR Activity:Holding discussions with Analysts from Gartner, IDC, Forrester, Ovum, TBR and other research houses to know the current market trends, product review etc. Primary Research:Involved in primary research, data modeling, customer segmentation and prospect analysis. Customer Analytics:Gap analysis, M& A, customer analytics to up sell and cross sell opportunity Product & Solution Level Marketing:Drive & Coordinate intelligence projects to fulfill the intended requirement. Create strategic insight for high-level Management (e.g. Business Planning, CXO Newsletter etc.) on creating, designing and executing WW Competitive Attack Program, M & A Analysis and Financial Data Analysis as well as provide tactical support to the Field (e.g. Deal support) as necessary. Work on several sales and marketing deliverables: Gap Analysis, New/Adjacent market Analysis, Competitive Analysis (Technical comparison on Competitor’s products, product pricing structure, preparing competitive landscape for WW Sales, Marketing, Product management, Pre Sales), Newsletters, Field Advisory, Vendor Profiles, Earnings Call Analysis, Battle Card, Response to Analyst Reports, Deal Assist and many other adhoc projects (deck to present at WW Sales Kickoff, SW Universe, Boot camps) Helping Pre Sales and Sales with RFPs, RFQ, RFIs and Proposal writing Documenting System requirements to aid in software requirement specification (SRS) Educating Sales, Pre Sales, Engineering, Product & Project Managers by conducting Competitive Sessions (e.g. Virtual training, Web EX Sessions, VOIP sessions) - product/GTM level Publish Research & Analysis work in ready-to-use format by intended audience. Make effective use of other appropriate channels (e.g. web-ex sessions, virtual classroom, knowledge sharing sessions, presenting analysis over a workshop / instructor based training sessions) to roll-out individual / collaborative research output Serving multiple HP internal stakeholders (Sr. Mgmt, Product Marketing, Product Management, Marcom, CXOs, LoB representatives, other cross functional groups, Pre Sales and Field Sales Representatives.) Success @HP: Project and people Management with team size – 4 Led the ISO20252 process documentation initiative and taken active part in measuring KPI metrics for the entire engagement Designed 2008 GTM strategies, developed and executed Product and solution level battle cards, whitepapers, WW Competitive Attack programs of HP Software Participated in HP WW Software Boot camp event in Phuket to educate HP Pre sales, Sales, HP Partners and HP Customers Designed many sales trainings and tools for WW Sales – visibility within 3000+ audience Received Several Customers & Management Awards (eAwards, Analyst Accolade Awards) Worked with cross teams on many on demand projects on: Investment Banking, Financial Analysis, Vendor Profiling etc. Award received from VP/CXO level with prize money. Created successfully Knowledge Management share point for the |WW CI team Taken initiative on creating awareness on “HP Commercial Research” within HP key Installed bases and corporate accounts. Led the Analytics team on designing, creating Basic, Intermediate training modules for new joinees/ product managers across HP BU’s (TSG, PSG, IPG) Received many customer appreciation & recognition mails for overachieving goals, individual performance, providing quick help & hard work 2) Aug 2006- Apr 2007: EMC Corporation ([login to view URL]), India, as Sr. Competitive Intelligence Analyst/Business Analyst EMC Corporation (HQ in MA, USA), USD 11 Bn dollar company, is the world leader in products, services, and solutions for information management and storage. They are the trusted provider of information infrastructure; helping organizations of every size around the world keeps their most essential digital information protected, secure, and continuously available using ILM (Information Lifecycle Management Strategies). Industry : Software – Product Development, Services, Solution and Data Storage Company Job Description : Responsible for the process of ethically collecting, discovering, analyzing and delivering intelligence from publicly available, non-proprietary information sources, analyst reports for the purpose of making RMSG more competitive in the market place. Preparing various new sales tools and primary source CI from the field : News Analysis, Win/Loss Analysis, Competitive Write Up on Product Comparison, Competitor Pricing, Competitor - At a Glance, Competitor Product Roadmap, Competitor Playbook, SWOT Analysis and GTM Strategies, Product Cheat Sheet, Analyst Report Summary and many others Creating and maintaining RMSG CI eRoom- Serves as the collaboration hub for all competitive intelligence activities for RMSG Track activities of major and other competitors and maintain the latest information in the eRoom repository, roll out perspectives that align with RMSG organization's breakdowns by management function (network, storage, application-oriented, and integrated solutions management), create continuous measurement plan for determining value from CI eRoom Provide Management, Sales, Marketing and Engineering with accurate and timely information for strategic decision making process to gain competitive advantage. Organize interviews and competitive discussions frequently with cross functional RMSG Groups ( Sales, Field Champions, Product Management, Marketing Operations, Engineering and Development team) to understand EMC and competitor’s positioning in the current market place, what EMC and competitor’s products are capable of and how we can leverage that information further to our ongoing analysis and marketing activities. Build and execute CI Communications plan for new CI eRoom: Use frequent communications to reinforce key messages. Leverage message frequency to reshape perceptions on CI as a regular, continuous Sales-supporting function. Ensure consistency in format and presentation to help build recognition among recipients. Use Newsletter, e-mail, eRoom, and other channels as needed. To be aware of the latest Research and Development with respect to individual Competitor and industry as a whole, dissemination of information to other cross functional RMSG group through eRoom and constantly monitoring and providing actionable intelligence to different RMSG Groups. Success @ EMC: Designed & Developed Online Competitive knowledge sharing portal for WW Sales, Pre Sales, Marketing, Marcom, Prod. Marketing & Management groups Received many customer appreciation & recognition mails for overachieving goals, individual performance, providing quick help & hard work 3)Sep 2003 - Aug 2006: ObjectOrb Technologies, in Mktg. Research & Account Management Industry : Healthcare IT –Software ObjectOrb Technologies, an ISO 9000:2001 certified Healthcare IT Software Development Company(Expertise in verticals like: Payer, Provider, Health Informatics, Clinical Trial, Pharmaceuticals, Consultancy, and Training), Job Description: Competitive Analysis: Assist in maintaining the competitor matrix. Marketing Collateral: Assist in maintenance of the product brochure, website, and product presentations. Work with professional graphics designers, and technical writers as required. Marketing Research, Analysis and Sales: Research sales channels for the go-to-market strategy. Create buyer profiles through late evening calls to US, Europe and other Asian countries. Collate and report the intelligence gathered. Make preliminary calls to suspects and identify prospects, sending proposals (RFP, RFI), interacting with potential prospects and delivering presentation at client's premise or at own organization as and when required, follow up and close the sales. RFP, RFI and RFQs: Responding to RFP, RFI and RFQ and helping Pre Sales in proposal writing PR and Events: Create and maintain an events calendar. Research advertising and PR options. Sales Automation: Evaluate sales tools. Maintain contacts database. Configure sales database. Web Site Updation: Design websites using Photoshop, HTML, and DHTML. Success @ ObjectOrb: Good understanding of US and UK Healthcare market – payer, provider, and 3rd part administrators, clinical research organizations,therapeutics, pharma companies Working knowledge of HIPAA, HL7, 21CFR ad ISO27000 Involved in product launching activities: brand creation, conducting events, launching survey to know the exact requirement about the product, Conceptualizing product ideas and preparing survey questionnaire to be used by field and online forum groups. Conducted marketing research on “Saudi Arabian Healthcare Insurance Market“ Initiated and successfully completed marketing research on “Medical Indemnity policy in Europe and UK” Designing and implementing a marketing plan to capture “Indian Healthcare Insurance market “ Worked rigorously and continuously To design and shape the marketing strategy for new market. To find out Market scope, trends, positioning product in Indian Insurance market and then involved in the Sales Process. To prepare Product Presentation using Adobe Photoshop 6.0, MS Powerpoint Initiatives taken to design and develop "Quality Metrics" for Business Development for the first time of its kind. Developed User Manual for Health Insurance Software Products, which has been sold to USA and Middle East Healthcare Providers and Clearing houses. Created two new clients for whom we worked in various projects and taken sole charge of organizing corporate training to Software organizations like Philips, Novell, Symantec, SAP, Oracle, Symphony Services, Accenture, Flextronics and many others. Marketing tools used to optimize and maximize sales opportunity: CRM, SPSS, SFA since Apr 2004 and have working knowledge in RDBMS: ORACLE 9i and MS Access SPSS Knowledge: worked on an open source version of SPSS (openStat4) where the activities were as follows: Database Management ( Entering Reports from survey, with values and range to perform statistical calculations like Simple Tabulation, Cross Tabulation, Chi-square test, Preliminary ANOVA test, also carried out regression testing) Graphical representation of data (like Cluster Segmentation, Quarter Evaluation and others) Analyse the reports and prepare a report to highlight/focus the main findings and interpretation Provide input to sales and management team to know what they have to do next Other Certifications: eRoom Certification training ITIL Foundation (ITIL v1/v2), ITSM Certifications; Information Security (ISO27000) Storage Technology Foundation ( SAN, NAS and DAS) ADOBE and Flash professional from Arena Multimedia Training in Team Management, Time management, Advanced MS Excel, SAS-basic, Leadership Skills, Managing Customers, Managerial Skills Overseas Exp: United States (valid B1 visa till 2016), Singapore, Thailand(Bangkok, Phuket)
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