Shady S.

Managed the marketing department on a group and regional levels in Egypt, the Gulf, and Canada Managing a team of Marketing and Social Media specialists, along with a cross-functional team in IT, Business Development, and Sales. Developed a comprehensive marketing plan that serves the business objective of increasing revenues/profits, enhancing brand awareness, and digital channels performance. Initiated a new positioning strategy so that we focus on products and segments that generate most profits and revenues, along with uplifting brand value and perception Managed to apply the Omni-Channel approach across all digital channels and CRM to build and maintain a good customer/user experience. Initiated a 360-degree reporting and tracking project that gathers all digital and non-digital channels together for better performance and behavior understanding that gives a better possibility of making informed decisions. Introduced new communication/advertising channels like Google Ads, email campaigns, and video marketing with clear KPIs per each. Developed Marketing processes that ensure a smooth workflow of each Marketing aspect, and gives empowerment to the marketing team across the group to perform marketing decisions. Managing the implementation of the marketing plan, and assessing progress against objectives. Managed high budgets that are effectively allocated according to business objectives.