Tired of corporate America. Tired of extensive travel. Missed my children. So here I am.
HELD POSITIONS
CEO,Tampa, FL
AVP Marketing, St. Petersburg, FL
VP of Marketing & Product Development, Largo, FL
Direct of Marketing & Business Development, Lakeland, FL
Director of Marketing, Tampa, FL
EXPERT IN THE FOLLOWING AREAS
• Profitability Strategies
• Financial Analysis
• Complex R & D
• Market Expansion
• Brand Mgmt.
• Product -Development/Pricing/Launching
• Department Restructuring
• Persuasive writer
• Senior-Level Sales
• P & L
• Trainer & Nat’l - Speaker
• High Profile Client - Relations
• Business Development
• Trade Show & Convention, Event -Mgmt.
• Public Relations - and PR Events
• Investor PR
• Web Strategy & Production
• Media Mgmt.
• Sporting Events - (Charity & Client Relations)
• CRM & MCIF
• Direct Mail & Online & E-Mail
• Corporate -Communications
• Outsourcing -Management
• Merger/Acquisition -Communications
• RFP Final Editing
• Multimedia
• Social Media
EXECUTIVE DEVELOPMENT 1979-2008
•UNIVERSITY OF PHOENIX—MBA—Business Management—expected graduation 12/2009
•UNIVERSITY OF SOUTH FLORIDA—undergraduate studies w/concentration in marketing—1979-1983
•Dale Carnegie School of Professional Organization—2004
•Florida State Life & Health Insurance School—2002 & 1985
•Disney Institute Leadership School 2001
•New Horizons Computer Learning Center(s)—Web Development—1999-2000
•University of Missouri/Columbia—Certification-Marketing Management School—1989-1993
•University of Wisconsin—Graduate—Financial Management School—1988-1989
CAREER AFFILIATIONS & HIGHLIGHTED ACHIEVEMENTS
• American Marketing Association
• International Association of Business Communicators
• Credit Union Executive Society
• Thomson Media’s National Technology Marketing Board
• Florida Credit Union League Board-Tampa Bay
• Florida CUES Council-Marketing Director
• International Association of Business Writers
• USF Alumni Association
• Delta Gamma Alumni Association
• Five Ad Fed Addy Awards
• American Marketing Association’s—Tampa Bay Area Marketer of the Year
• Twenty-nine International Golden Mirror Marketing Awards
• Four Marketing Diamond Awards
• Four International Association of Business Writer Awards
• Credit Union Executive Society’s—International Marketer of the Year
• American Marketing Association’s Marketer of the Year Award—Judge
• Co-authored a workbook on savings and investments
• Currently finishing a commissioned book on marketing in financial institutions