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Digital Marketing ManagerMar 2018 - Mar 2019 (1 year)
I develop marketing strategies for both Voice and Digital channels, minimizing the Cost to company that helped the company in generating higher revenue. I have also documented the training manual for any new Educational Counsellor joining the company.
Marketing LeadApr 2012 - Feb 2018 (5 years)
• Marketing & strategy: Developed marketing assets like emailers, presentations and direct mail pieces. Also, developed outreach strategies to further expand the clientele base.. • Content marketing strategy: Developed case studies, whitepapers highlighting the importance of packaging for consumer goods companies to gain a competitive edge, shift towards eco-friendly and sustainable solutions over plastic packaging, etc.
Associate ConsultantJul 2011 - Mar 2012 (8 months)
Strategy consulting for medical device giants in the U.S. and E.U. for market entry, penetration into new disease spaces, landscape analysis, etc. by conducting 1⁰ and 2⁰ research by surveying healthcare professionals worldwide and preparing revenue models.