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$60 USD / time
Flag for BRAZIL
curitiba, brazil
$60 USD / time
Det er i øjeblikket 3:24 PM her
Tilmeldt juli 16, 2019
0 Anbefalinger

Karla K.

@KarlaKern

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$60 USD / time
Flag for BRAZIL
curitiba, brazil
$60 USD / time
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Business Intelligence Consultant and CMO

IT'S ALL ABOUT PEOPLE. We live in a new world. The media has multiplied. The concepts of the disconnected world have fallen. Today everything is more direct, more objective. But it's still personal. Or rather: even more personal. Everything is measurable. Everything can be directed, aligned, corrected. Everything is possible. But results don't depend of a new channels only. They depend on how to reach and convince people. That's why I build strategies thinking about the whole. That's why I think of brands. That's why I think about people. Businesswoman, consultant and chief of marketing for over 20 years, married, mother of a lovely Golden Retriever, 47 years old, a declared Christian, passionate about people and how to build a way to realize their dreams.
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Portfolio-mappe

5924933
I dove deep into Sierra Furniture's structure, analyzing their entire cost, product, commercial point, process, distribution, performance and communication policy. We've developed strategic and business planning to position Sierra with a premium but accessible brand. We established an operation called "luxury retail" and inaugurated the first flagship store of the brand in the country: Maison Sierra. I personally became involved in all fronts of this project. From the definition of the commercial point, passing through the concept of space, definition of product mix, sales projection, creation of all identity and line of communication, pre- and post -inauguration campaigns, until all the details of the unit's launch party. The result of the whole strategy? Real increase in sales of 76%, gain of 12% market share, totaling 31% of participation and replication of the São Paulo city business model for the 90 stores of this brand, both in Brazil and the US.
THE MAISON SIERRA CASE
5924935
Keune Hair Cosmetics has always worked in Brazil through a distribution network exclusively dedicated to the segment of beauty salons and professionals. I analyzed the whole distribution system, the company processes, their margins, sales outlets, their performance and communication line within the most varied channels . - We developed an online system for integrating the national network of distributors, creating a performance ranking. - A plan was implemented to reposition or disconnect distribution areas and the increased direct operation in key markets. - The expansion phase was started with their entry into retail. The result of all strategy in Brazil? A 19% increase in the company's profitability, a real increase of 39% in sales, a gain of 4.5% of market share for the entire line and leadership in a professional color segment with a total participation of 28%, in addition to the global replication of the model developed in the country and also their communication line.
THE KEUNE HAIRCOSMETICS CASE
5924884
To create a unique space, unprecedented in their city, in record time, to offer a brand new model of gastronomy into an old seminary tilted by the Historical Patrimony in the midst of the Atlantic Forest. This was our challenge which, at ground zero, was just a blank screen. Market research, planning, concept creation, name, identity, suppliers search, campaigns. All of this predated the architectural process of space, which had to meet the historical demands of preservation and our guidelines for valuing local and hand-made manpower. To give life to "gastronomy without labels", the brand's DNA, in addition to all background of strategic/marketing/communication planning and the project itself, we still develop all the furniture of the house, as well as their crockery, cutlery, fixtures, accessories and works of art. From a blank canvas to every possible nuance, all done by hand.
THE M.A.D.E. CASE
5924933
I dove deep into Sierra Furniture's structure, analyzing their entire cost, product, commercial point, process, distribution, performance and communication policy. We've developed strategic and business planning to position Sierra with a premium but accessible brand. We established an operation called "luxury retail" and inaugurated the first flagship store of the brand in the country: Maison Sierra. I personally became involved in all fronts of this project. From the definition of the commercial point, passing through the concept of space, definition of product mix, sales projection, creation of all identity and line of communication, pre- and post -inauguration campaigns, until all the details of the unit's launch party. The result of the whole strategy? Real increase in sales of 76%, gain of 12% market share, totaling 31% of participation and replication of the São Paulo city business model for the 90 stores of this brand, both in Brazil and the US.
THE MAISON SIERRA CASE
5924935
Keune Hair Cosmetics has always worked in Brazil through a distribution network exclusively dedicated to the segment of beauty salons and professionals. I analyzed the whole distribution system, the company processes, their margins, sales outlets, their performance and communication line within the most varied channels . - We developed an online system for integrating the national network of distributors, creating a performance ranking. - A plan was implemented to reposition or disconnect distribution areas and the increased direct operation in key markets. - The expansion phase was started with their entry into retail. The result of all strategy in Brazil? A 19% increase in the company's profitability, a real increase of 39% in sales, a gain of 4.5% of market share for the entire line and leadership in a professional color segment with a total participation of 28%, in addition to the global replication of the model developed in the country and also their communication line.
THE KEUNE HAIRCOSMETICS CASE
5924884
To create a unique space, unprecedented in their city, in record time, to offer a brand new model of gastronomy into an old seminary tilted by the Historical Patrimony in the midst of the Atlantic Forest. This was our challenge which, at ground zero, was just a blank screen. Market research, planning, concept creation, name, identity, suppliers search, campaigns. All of this predated the architectural process of space, which had to meet the historical demands of preservation and our guidelines for valuing local and hand-made manpower. To give life to "gastronomy without labels", the brand's DNA, in addition to all background of strategic/marketing/communication planning and the project itself, we still develop all the furniture of the house, as well as their crockery, cutlery, fixtures, accessories and works of art. From a blank canvas to every possible nuance, all done by hand.
THE M.A.D.E. CASE

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Senior Partner and Chief Marketing Officer - CMO

153\BBA The Brand Builder Agency
jul. 1999 - Nuværende
Senior Partner and Chief Marketing Officer (CMO) of 153\BBA - The Brand Builder Agency. Responsible for business intelligence, with extensive experience in negotiations, business analysis, strategic planning and consulting for brands such as Louis Vuitton, Kenzo, LVMH, Hugo Boss, Sierra, Breton, Keune and others.

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