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Custom Google Analytics Report

Vet & Pet Jobs – Custom GA Report Project

Google Analytics, Custom Report

Vet & Pet Jobs is in its simplest form a niche Job Board running on WordPress - we sell Job Ads as our primary monetisation.

Websites for Custom Report to be installed on:

[login to view URL] + replicate on [login to view URL] and [login to view URL]

Overview

We would like to be able to generate a custom report in GA that will display Page Views and Events for a single Job Ad page on the same graph for a date range where the default is last 28 days, but where we can manually override the date range to a shorter or longer timeframe.

Detail

Running on WordPress and primarily driven by the WPJobManager plugin.

• [login to view URL]

We use WP Google Analytics Events Pro to track Events which for our purpose are the clicks on the “Apply for job” button at the bottom of each job ad, which either exposes an email addresses or can be a job application URL for a company.

• [login to view URL]

You can see sample Job Ad pages here

• [login to view URL] - email link

• [login to view URL] - recruitment site link

• Each Job Ad lasts 30 days unless extended

Expected Outcome

We want to be able to produce a simple GA Custom Report with graph that will display for a selected Job Ad page eg…

[login to view URL]

…the following:

• Daily page views

• Daily events

• The default date range would be the last 28 (or 30?) days

• The ability to override the date range for a shorter or longer period

…that can be exported using the usual GA export tools eg PDF, Excel, CSV etc

This report is primarily used to:

• Encourage advertisers to extend a current Job Ad for a further 30 days

• Report to advertisers after a Job Ad has been allowed to expire

Evner: Google Analytics, WordPress

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Om arbejdsgiveren:
( 0 bedømmelser ) Australia

Projekt ID: #17605638

Tildelt til:

Khusrav

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