Basic Idea is If a customer visits the sites he/she should be doing one of the following things
• Buy the product
• Join the email list
• Download a piece of content in exchange for their email
• Share the page.
• Just read it and go but option to retarget them with ads
Need scope for story selling on the website.
Info Element for the users about the product , manufacturing technology, uniqueness of the product like sleep health calculator etc. Site should be SSL Certificate and HTTPS enabled. ISO and Android phone friendly. Responsive website, SEO Friendly, category / sub-category creation, data base backend, product discovery, social media integration. Blog, about us, contact terms and condition and other required pages Integrating google location map and analytic. Themes selection one time. Option to easy switch colour scheme (if possible ).Back end dash board admin. User dash board, Selling analytic panel for back-end. Product Meta Tagging on back-end. Product Categorization, and upto 100 product loading. Direct add to kart and quick pay option on product page. Cart integration Payment gateway integration. Hover on product to show other images of same product. Push notification on homepage with discount coupon.
6-month basic maintenance included.
Developer will be required to set Up Google Analytics , Google/FB Conversion, live customer help (like Tawk etc) , global site tag, Fonts, Cookie Consent, SEO Plugin , Facebook Pixel Add Shipping and Returns Policy Page - (PL) ,Contact Form / Support / Chat ,Product Pages (Short & Long Descriptions, Pricing & Weight), Create Category Pages (As Needed), Set Up Payment Gateways , Option for GST and taxation considerations, Email, Phone number, Name address collection for Visitors/ Customers.
Suitable Technology ( WooCommerce ; OpenCart; Shopify; Magento etc) that our inhouse developers can use and modify contents later in time.
Should have content delivery in place using gstatic, cloudflare, rawgit etc. Support advertising using FB Custom Audience, Google remarketing or similar. Push notification for customers after leaving the site.
Email Automation, Email Marketing Automation (Conversio or similar) ,Pre-Purchase Content , Welcome Email Automation ,Pre-Purchase Offer , Welcome Email Automation , Abandoned Cart Email Automation ,Every Purchase Email Automation, New Customer Email Automation, Repeat Purchase Email Automation ,Win Back Email Automation, New User creation and login capability, User creation via Google/ FB/ Twitter/ Mobile number. Option to capture and callback customer on leaving the product in the cart. Some one purchased in some location notification.
Option to add buyer journey content as posts. Judgeme, Quora, Youtube etc should be supported. Whatsapp Business integration (Automation) (if possible) will be an added advantage.
Create page titles. Keyword-based titles so that site is SEO Friendly Set up website architecture and navigation system.
Site should be able to capture and monitor maximum of the following KPIs at minimum cost.
Site traffic, New visitors vs. returning visitors, Time on site, Bounce rate, Pageviews per visit, Average session duration, Traffic source, Mobile site traffic, Day part monitoring, Newsletter subscribers, Texting subscribers, Subscriber growth rate, Email open rate, Email click-through rate (CTR), Unsubscribes, Chat sessions initiated, Social followers and fans, Social media engagement, Clicks Average CTR, Average position, Pay-per-click (PPC) traffic volume, Blog traffic, Number and quality of product reviews, Banner or display advertising CTRs.
Facility to integrate SMS Gateway as and when needed.
Mandatory facility to generate orders and customer information report on daily basis. Contents of the reports will be finalized during the site build process.