We need someone to look at and fix a problem with Paypal sales completions. Currently we are getting clicks on 'buy now' buttons that have come through the sales funnel but when they get onto Paypal they don't complete.
In one period 302 buy now clicks produced zero completions. This is what our SEO/web marketer wrote to us about the issues we have.
"From our discussions and my research I believe getting a developer to properly implement Paypal express could help improve conversion rates. I think that you need to set the payment screen so it sets credit cards as the default payment method. Is there any further integration you can suggest?
Also very important for improving conversion rates is getting Google Analytics tracking properly implemented. Over the past 2 weeks I have been doing lots of modifications and testing to try and get this right to give us full visibility of what happens on the site. I believe part of the problem has to do with the tracking not being implemented properly and this work still needs to be completed. If there is development time left over. Using a web developer to make changes to the home page for the A/B testing could work. Due to the fact the site cannot be accessed via FTP and uses the subhub CMS the code gets very messy which is not good for SEO, which I have mentioned to you before. They may have time with what you are paying them to fix these issues."
So you see our immediate issue is to get buy now clicks to complete in Paypal. Then we need to do some work on the site.
If this works...by that I mean if the current zero completion goes to industry standard completion as a result of the Paypal changes we will a) start making decent money for the first time and then b) reinvest in the site because our product is global, unique, proven to be superior to the market leaders and inexpensive.
Our market, English teaching and learning, is worth literally billions. Our future would, to a large extent, be in your hands and we are small and currently have a very tight budget.