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GA4 / GTM Tracking Migration + Server-Side Conversions API Setup (Meta, TikTok) — Hospitality Client Overview: We're a marketing agency looking for an experienced tracking/analytics specialist to help migrate and extend our tracking setup for a multi-venue hospitality client. The work is split into two distinct pieces — happy to award to one contractor covering both, or separately if that suits your specialty better. Task 1: GTM Migration & Cleanup (13 venues) Our client recently moved reservation platforms (from SevenRooms to ME&U Tables). We need: Review of the existing SevenRooms GTM implementation and mapping of ME&U's available booking events/data Updated GTM variables, triggers and tags so booking revenue, headcount, checkout steps and reservation data track correctly into GA4 and other platforms Fallback handling for missing values Testing via GTM Preview mode across multiple booking scenarios Publishing to production with post-deployment verification A cleanup of the container — removing obsolete SevenRooms tags, old Universal Analytics tags, and outdated SEO schema markup, with dependency checks so nothing live breaks Task 2: Offline Revenue Tracking via Webhook (4 venues) Push offline/POS revenue data into GA4, Meta and TikTok for accurate ROAS reporting. Data flow: booking platform captures attribution/click IDs, joins to POS/reservation data, sends via webhook to our existing tracking server, which then pushes events to each ad platform. Requires: Signed webhook endpoint configuration and verification Webhook receiver build on our existing tracking server, with payload parsing GA4 Measurement Protocol integration (event mapping, logging, error handling, retry logic, tested in DebugView) Meta Conversions API integration (same requirements, tested in Meta Test Events) TikTok Conversions API integration (same requirements) Full testing and production deployment for all three What we're looking for: Demonstrated experience with GA4 Measurement Protocol and/or Meta/TikTok Conversions API (not just standard GA4/GTM setup) — please reference a past project if possible Comfort working with an existing server/webhook infrastructure rather than building from scratch Australia-based or Australia-friendly working hours preferred, given this touches a live client's revenue data Clear communication and ability to document changes (especially for the GTM cleanup) Ideal Skills and Experience: - Expertise in Google Analytics 4 (GA4) - Experience with Measurement Protocol and Conversions API - Ability to define and set up tracking events - Familiarity with website analytics and user action tracking
Project ID: 40592467
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164 freelancers are bidding on average $448 AUD for this job

Greetings, I am an Analytics & Tracking Specialist and I can migrate your GA4/GTM setup across 13 venues while ensuring clean event tracking for ME&U reservations. I’ll configure variables, triggers, and tags, remove obsolete items, and verify via GTM Preview. For offline revenue, I’ll set up webhook flows to GA4, Meta, and TikTok with Measurement Protocol and Conversions API, ensuring accurate ROAS reporting. Would you prefer I begin with GTM cleanup or the server-side API integrations? Let’s have a quick chat to clarify a few details about the task. Ping me when you're available.
$299 AUD in 7 days
9.6
9.6

Hi, I’ve reviewed the GA4 Tracking Setup project and the main goal is migrating GTM across 13 venues and enabling offline revenue tracking via a webhook for 4 venues. I’ll handle the GTM migration, update variables, triggers, and tags for GA4, plus build the webhook receiver and GA4 Measurement Protocol mappings to push data to GA4, Meta, and TikTok with robust error handling and retries. This blends Data Integration, Google Analytics, and JavaScript. I’m committed to quality, fast response, and clean, documented work that’s easy to manage day-to-day. Let’s discuss here now.
$250 AUD in 30 days
8.4
8.4

Hi — Elias here from Miami. I understand you're looking to set up GA4 and GTM tracking, along with a Server-Side Conversions API for your hospitality client. This is crucial for refining data analytics and enhancing marketing efforts. The real technical challenge is ensuring reliable data collection across multiple platforms while maintaining scalability. A common issue in setups like this is integrating various data sources without losing performance. Ensuring that tracking is precise and compliant with privacy regulations is also vital. My approach would involve a thorough audit of your current tracking setup, followed by a structured implementation of GA4 and GTM. I would focus on creating a robust server-side architecture that can handle future growth and easily integrate with other APIs, providing a stable foundation for your analytics needs. I've worked on similar projects, including tracking implementations for e-commerce platforms, ensuring data integrity and scalability. A few questions to better understand the scope: Q1 – What specific user roles need access to the analytics data? Q2 – Are there existing integrations we need to consider during the migration? Q3 – What are your expectations regarding data collection and reporting frequency? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$500 AUD in 3 days
8.5
8.5

Hey, I will migrate your 13-venue GTM setup from SevenRooms to ME&U Tables, map booking events (revenue, headcount, checkout steps) into GA4, then build the webhook receiver on your existing server to push offline POS revenue through GA4 Measurement Protocol, Meta Conversions API, and TikTok Conversions API. On a similar hospitality project, documenting every GTM change in a shared changelog saved hours during post-deployment QA. I will do the same here. Questions: 1) Does ME&U Tables expose booking events via a dataLayer, or will we need custom listeners on their iframes? 2) Is your tracking server running Node.js or another stack? Share access to the GTM container and I will audit the SevenRooms tags tonight. Looking forward to your response. Best regards, Kamran
$281 AUD in 10 days
8.6
8.6

Hi, I can help you effectively transition from SevenRooms to ME&U Tables while ensuring accurate data tracking across GA4 and other platforms. For Task 1, I’ll review the existing GTM setup, update variables and triggers, and handle cleanup to ensure everything runs smoothly. In Task 2, I have experience integrating webhook receivers and setting up the GA4 Measurement Protocol alongside Meta and TikTok APIs, guaranteeing high-quality ROAS reporting. With over 11+ years in analytics and a strong track record with GA4 and API setups, I’m ready to tackle both tasks efficiently. Let’s discuss this further — please let me know your availability! Best, Priyanka
$250 AUD in 2 days
8.4
8.4

As an experienced digital marketer and analytics specialist, I am confident that I am the ideal fit for your GA4 Tracking Setup project. To begin with, my specialization in Google Analytics 4 (GA4), including Measurement Protocol and Conversions API, is precisely what you need to ensure a seamless migration and cleanup process. Not only will I meticulously revise your existing GTM implementation and map ME&U's data effectively, but I will also update GTM variables, triggers, and tags while implementing the necessary fallback handling as requested. Moreover, I have prior experience working with server-side infrastructure instead of starting from scratch- a skill that is pivotal when it comes to offline revenue tracking via webhook as required in Task 2 of your project. Furthermore, you can count on me to establish the necessary webhook endpoint configuration, build a reliable receiver on your existing tracking server for efficient payload parsing, integrate all three platforms (GA4, Meta and TikTok) accurately using their respective Conversion APIs, and carry out extensive testing before production deployment.
$500 AUD in 7 days
8.5
8.5

Migrating your GTM from SevenRooms to ME&U Tables across 13 venues breaks silently if the event mapping isn't watertight, so I'd audit the current container, document every SevenRooms tag/trigger/variable, then map ME&U's booking events to matching GA4 params — booking revenue, headcount, checkout steps — with fallback defaults so nothing logs null. I'd validate each scenario in Preview mode before publishing, then run dependency checks to strip the old SevenRooms, Universal Analytics and stale schema tags without breaking anything live. For the 4-venue offline flow, I'd build a signed webhook receiver on your tracking server that parses the POS/reservation payload plus click IDs, then fans out to GA4 Measurement Protocol, Meta CAPI and TikTok Events API — each with event mapping, hashed user data, logging, retry on failure, and dedup keys so browser and server events don't double-count. I'd confirm everything in DebugView and Meta Test Events before go-live. One question: does ME&U's webhook payload expose the Meta/TikTok click IDs (fbclid/ttclid) and reservation ID, or do we need to capture and join those on the booking platform side first? Muhammad Saad
$475 AUD in 10 days
7.9
7.9

Hi, I’m a Digital marketer with 8 years of experience managing Google Ads and Meta Ads campaigns. I specialize in PPC, paid ads, and Instagram marketing, helping businesses drive targeted traffic and maximize ROI. I’d love to support your campaigns with data-driven strategies and consistent optimization. Looking forward to discussing how I can help grow your business. Best, Singh
$250 AUD in 30 days
8.3
8.3

Hi, I can help with your "GA4 Tracking Setup" project. I build clean, maintainable PHP backends — core PHP and Laravel/Symfony, MySQL schema design, and well-structured REST APIs. For work involving php, javascript, wordpress, google analytics, analytics, website analytics, data analysis, data integration, api integration, data collection, I pay close attention to validation, security, and readable code, delivering in small, testable milestones. I provide clean commits and clear documentation. Could we discuss the specifics before I firm up the timeline? ⭐ 5.0/5 from a recent client: "Project was delivered before Time with Best professional Knowledge One could ever held. Thanks for the support" Final timeline and cost will be confirmed in chat after a complete understanding and documentation of the project expectations in detail.
$600 AUD in 9 days
7.5
7.5

Hi, I'm a Senior SEO & Tracking Specialist. Here is what I will do: 1. I will migrate and clean GTM setup across 13 venues. 2. Map ME&U booking events into GA4 with fallback handling. 3. Remove obsolete tags and verify container integrity. 4. Configure webhook to push offline POS revenue into GA4, Meta, TikTok. 5. Integrate Measurement Protocol and Conversions API with full testing. With my expertise of 6+ years, I can do the job fulfilling your needs.
$250 AUD in 7 days
7.1
7.1

Hi there, I hope you're doing well. I am excited to submit my proposal for the GA4 Tracking Setup project. With extensive experience in GA4, GTM, and server-side integrations, I am well-equipped to assist your marketing agency in migrating and enhancing the tracking setup for your hospitality client. For Task 1, I will conduct a comprehensive review of the existing GTM implementation and accurately map ME&U's booking events. I will ensure all GA4 variables, triggers, and tags are updated to track booking revenue and reservation data effectively. Post-implementation, I will test across multiple scenarios and perform a thorough cleanup of obsolete tags to maintain a streamlined environment. For Task 2, I will configure a signed webhook endpoint to facilitate the integration of offline/POS revenue data into GA4, Meta, and TikTok. With expertise in GA4 Measurement Protocol and Conversions API, I will ensure seamless data flow and accurate ROAS reporting while rigorously testing each integration to guarantee reliability. Throughout the project, I will maintain clear communication and document all changes to ensure a smooth transition. My previous work with similar server-side tracking projects assures you of a high-quality outcome. Thank you for considering my proposal. I look forward to the opportunity to collaborate and deliver exceptional results for your client. Best Regards,
$500 AUD in 10 days
6.7
6.7

Hello!, This is James from Hollywood... I read your GA4 / GTM migration and server-side conversions setup carefully, and I understand the main goal is accurate, reliable tracking across GA4, Meta CAPI, and TikTok CAPI with minimal signal loss. I’ve spent about 15 years working with JavaScript, PHP, WordPress, Google Analytics, data integration, and API-driven tracking systems, so this is exactly the kind of work I take seriously. My usual process is: 1) audit current tags, events, and data layer 2) map the GA4 migration properly 3) set up server-side conversion tracking 4) test in GTM, GA4, Meta, and TikTok debug tools 5) verify event quality and document everything clearly Could you please clarify the following questions to help me better understand the project? 1) Are you migrating from Universal Analytics, an existing GA4 setup, or starting fresh? 2) Do you already have server-side infrastructure in place, or should I recommend the best setup? 3) Which conversions matter most: bookings, reservations, form submits, calls, or checkout events? I’ve handled similar tracking work for a hotel booking site, a WordPress lead-gen site, a membership platform, and an e-commerce analytics migration. I pay close attention to the details others often miss, because clean tracking is what makes the data actually useful. If you’d like, I can begin with a quick audit and then outline the exact implementation plan before making changes.
$650 AUD in 2 days
6.8
6.8

Hi, I'm interested in your project "GA4 Tracking Setup". I have relevant experience and can deliver quality results within your timeline and budget. I'd love to discuss the details. Please feel free to reach out.
$250 AUD in 5 days
6.7
6.7

As a seasoned marketer with over five years of experience in fixing and building tracking systems, I'm confident in my ability to deliver exceptional results for your GA4 tracking migration and server-side conversions API setup project. I'm not just well-versed in standard GA4 and GTM setup; I have proven expertise with GA4 Measurement Protocol and Meta/TikTok Conversions API - skills that are crucial for your project's success. One of the reasons that sets me apart is my commitment to offering well-documented changes throughout the project lifecycle. Considering my clear communication skills and meticulous nature especially for the GTM cleanup aspect you mentioned, you can be assured of thorough documentation of changes as and when needed. Having worked with various ad platforms including TikTok, Snapchat, Pinterest, Reddit, Twitter and Quora pixel setup, I'm confident in delivering the 'end-to-end' accuracy you require for successful reporting. Given the sensitivity of the project revolving revenue data, being Australia-based will allow us to work seamlessly within the same time frame enhancing similarity of our working hours to track activities properly.
$600 AUD in 4 days
6.7
6.7

Hello, I’ve handled GA4 migrations and server-side tracking, including webhook-driven offline revenue pipelines for hospitality. I’ll audit SevenRooms setup, map ME&U events, rebuild GTM with variables, logic, and validate scenarios. For server-side, I’ll configure signed webhooks, parse payloads, and push to GA4 MP, Meta, TikTok with logging and retries. Thanks- Webcast Technology
$250 AUD in 3 days
6.7
6.7

Hi there, GA tracking is exactly what my team specialises in. We are supporting multiple marketing agencies with our GA solutions including auditing GA accounts, tracking additional events, setting up marketing pixels including server-side tracking. Consent mode and much more. We have experience in working with a lot of different CMS platforms including Magento, Shopify, Wordpress, custom CSMs, etc We often help our clients to set up marketing pixels on their websites. For example, recently we helped a gaming company set up pixels for Facebook. Google, Bing, Tiktok and Reddit along with their GA4. We set up Server-side tracking as well. I have described this case in more detail in the attached brochure. Attached is a brochure describing several cases where we supported our clients with GA services. We have helped 100+ clients with their GA tracking. I would love to bring all of our experience into your project as well. Eugene
$1,500 AUD in 7 days
6.6
6.6

Hello, I came across your GA4 Tracking Setup and I am very interested in working with you. I have reviewed your requirements and full understand the scope of expectations. I specialize in PHP, WordPress, and have successfully delivered similar projects before. I am committed to delivering high-quality work with reliability, clarity and professionalism. I work transparently throughout the project progress, deadlines and expectation stay clear at every stage. I would be glad to disucss further details and am ready to start immediately. Looking forward to hearing from you. Regards. Anum
$250 AUD in 4 days
6.3
6.3

Hi, I can handle both the GTM migration/cleanup and the offline revenue webhook setup for your hospitality client. I’ve worked on GA4/GTM migrations, server-side event flows, and Meta/TikTok Conversions API integrations, including debugging payloads, mapping events, and validating in DebugView/Test Events. I’ll review the SevenRooms setup, map ME&U events, clean the container safely, and test across booking scenarios before launch. I’m also comfortable working with existing tracking servers and documenting every change clearly. Regards, Parvesh M.
$250 AUD in 3 days
6.4
6.4

Hi, I can assist with both the GTM migration and the server-side tracking implementation for your hospitality client. I have experience with GA4, Google Tag Manager, Measurement Protocol integrations, REST APIs, and server-side event processing, with a strong focus on data accuracy and reliable attribution. For the GTM migration, I'll review the existing SevenRooms implementation, map the available ME&U booking events, update variables, triggers, and tags, remove legacy Universal Analytics and obsolete tags, validate dependencies, and thoroughly test the container before production deployment. For the server-side implementation, I can integrate GA4 Measurement Protocol, Meta Conversions API, and TikTok Conversions API with your existing tracking server, including webhook processing, event mapping, logging, retry handling, and end-to-end validation using DebugView, Meta Test Events, and TikTok testing tools. All changes will be documented and delivered using a milestone-based approach with production verification. Best, Justin
$500 AUD in 7 days
6.4
6.4

Hello! I'm a tracking and analytics specialist with over 9 years of experience implementing GA4, GTM, and server-side Conversions API integrations for multi-location hospitality clients. Here's how I can help: - Migrate your GTM setup from SevenRooms to ME&U Tables, creating new variables, triggers, and tags for booking events, revenue, and checkout steps, with fallback handling and thorough testing - Clean up your GTM container by removing obsolete tags and ensuring no live dependencies are broken - Build a webhook receiver on your existing tracking server to push offline/POS revenue data to GA4 (Measurement Protocol), Meta Conversions API, and TikTok Conversions API with proper event mapping, logging, and retry logic - Test all integrations in DebugView, Meta Test Events, and TikTok test tools before production deployment I have hands-on experience with GA4 Measurement Protocol and Meta/TikTok Conversions API. I'm available during Australia-friendly hours and will document all changes clearly. Could you share your existing tracking server setup, ME&U Tables event documentation, and any current GTM container access? I'll provide a detailed migration plan and timeline.
$500 AUD in 7 days
6.1
6.1

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