Research the potential for marketing and sales opportunities for an online content management system (CMS). The CMS is suitable for business, charities and education projects; however, past sales have been to individual web developers purchasing it to re-brand as their own, so they can provide content management functionality to their clients.
If the research shows that there is a market for the product - the next stage would be to outline a plan to sell to that market - and then makes sales. However, I need an honest person who won't say there is a market for it when in fact they don't believe there is.
The CMS has been developed to be accessible - but that may or may not be a point that would make a difference in terms of marketing it. Your can read about the CMS at [url removed, login to view]
I'm not looking for general research into whether there is a market for CMS's (of course there is) - I want to know if there is a market and sales potential for my specific CMS.
I want to know whether anyone would buy my specific CMS - and if so who - and how to market to them if they exist.
Here is some more information to clarify what I'm after: I don't want a general report looking at other CMS and their features compared to mine - or general statistics about the market for CMS's. I want a very direct piece of research that will tell me if there is a market for my specific CMS - and where that market is - and whether I would have any success selling to that market. I don't want to know about the hypothetical potential for sales - I would like actual testing to see if it will sell or not to the identified market (if there is one). Is this something you can do?
You can find out about my CMS by visiting the website at http://www.qnecms.co.uk