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Overview I run an independent business advisory firm (commercial finance / debt & lending advisory). Our existing website is built on Squarespace and the content and structure are largely in place. I'm not looking for a rebuild or new copy — I handle all written content myself. I need an experienced designer to elevate the site's format, layout, flow, and overall presentation into something that looks like it belongs to a serious, institutional-grade advisory firm. The look I want: restrained, refined, and professional — the visual language of commercial finance, law firms, CPA/accounting firms, private equity, and B2B advisory. Not a flashy, animated, "conversion-funnel" sales look. Think understated credibility, clean typography, generous whitespace, and a disciplined design system. Scope of work Refine the existing site into a polished, professional format and visual system (type scale, spacing, color palette, section rhythm) Improve layout, flow, and presentation across existing pages (Home, About, Services, Who We Serve, Our Process, Founder, Contact) Replace generic stock imagery direction with a restrained, premium visual approach (I'll provide a headshot and any real assets) Standardize service cards, the process section, icons, buttons, and CTAs into one consistent system Replace casual elements (emoji, clip-art icons) with a clean, professional icon set or typographic treatment Fix broken/empty links and CTAs; ensure all buttons work Clean, fully responsive mobile and tablet layouts Basic on-page SEO hygiene: page titles, meta descriptions, image alt text, favicon, and correcting leftover Squarespace default metadata Out of scope Content/copywriting (I write all of it) Full rebuild or platform migration — this stays on Squarespace Required experience Demonstrated experience designing/refining professional-services websites — finance, legal, accounting, private equity, consulting, real estate, or B2B advisory. Please share 2–3 relevant portfolio links. This is the most important qualification; generic e-commerce/creative portfolios won't be a fit. Strong command of Squarespace 7.1 (Fluid Engine, custom CSS / code injection) A clear eye for premium, minimal, institutional design — show me you understand the difference between "professional" and "salesy" Nice to have Squarespace Marketplace / Circle membership Typography and brand-system experience SEO knowledge Locally or regional by the state of Texas To apply, please include: 2–3 portfolio links to professional-services or finance/B2B sites you've designed One sentence on how you'd approach making a finance advisory site look credible rather than salesy Your estimated timeline and flat-rate quote for a refinement (not rebuild) of a ~7-page Squarespace site Confirmation you're comfortable working within my existing content Applications without relevant portfolio links will not be considered. That third application question (the "credible vs. salesy" sentence) is your best filter — it instantly separates designers who understand the professional-services aesthetic from those who'll try to sell you parallax scrolling.
Project ID: 40520713
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307 freelancers are bidding on average $415 USD for this job

Hi, I can refine your Squarespace site into a polished, institutional-grade advisory presence through stronger typography, spacing, visual hierarchy, and consistent design systems while preserving your existing content. Could you share the current website URL?
$250 USD in 7 days
10.0
10.0

Hello, It will be an honor to work with you. I have carefully read and understood your requirements for refining your existing Squarespace finance advisory website. With 14+ years of experience in Squarespace, UI/UX, and professional-services website design, I can elevate the site's layout, typography, spacing, visual hierarchy, and overall presentation while keeping your existing content and structure intact. My approach to making a finance advisory website look credible rather than salesy is to focus on clean typography, disciplined spacing, understated visual elements, and a consistent design system that communicates expertise, trust, and professionalism. I will standardize service cards, process sections, buttons, icons, and CTAs, improve responsiveness across all devices, fix broken links, and complete essential SEO hygiene including metadata, alt text, and favicon setup. Please check my profile to review my ratings, client feedback, and previous B2B and professional-services website projects. Estimated timeline: 5–7 days. Budget and timeline can be discussed further after reviewing the current website. Warm Regards, Harpreet Singh
$250 USD in 5 days
9.4
9.4

Hi, I hope you're doing well! I'd love to help refine your Squarespace site into something that reflects the caliber of your advisory work — restrained, credible, and institutionally polished. Here's my approach: Typography and spacing system: establish a disciplined type scale with generous whitespace that signals seriousness. Visual consistency: unify service cards, icons, CTAs, and section rhythm into one clean system. Mobile refinement and SEO hygiene: responsive layouts plus titles, meta descriptions, and alt text cleaned up. Credibility over sales: I'd remove any decorative noise and let structure, spacing, and typography do the work — the way top law and PE firms present themselves. A few questions to better understand your needs: 1. Do you have an existing color palette and typeface you want preserved, or are those open to refinement? 2. Is there a firm whose website you admire visually that I could reference as a benchmark? 3. What's your target launch date, and are there any pages you'd prioritize first? I'm comfortable working entirely within your existing content and Squarespace 7.1 structure. Azeem Amin
$550 USD in 7 days
9.1
9.1

Hi there, We understand you need to refine your existing Squarespace site for your independent business advisory firm into a polished, professional format that exudes restrained, refined, and institutional-grade credibility. Our team at Webbook Studio has experience in designing professional-services websites, including a website for a web/digital agency and a learning platform, utilizing technologies such as custom PHP development, WordPress, and clean typography. For instance, our work on the luxury leather retailer's website (ALMA 1938) showcases our ability to create a sophisticated and understated design. We'll deliver a refined site with improved layout, flow, and presentation, incorporating a premium visual approach and consistent design system. Can you share more about your vision for the color palette and typography to ensure we align with your expectations? Feel free to message us to discuss the details! — Webbook Studio
$460 USD in 10 days
9.2
9.2

Hi, I am an experienced Squarespace Designer and can help you with refining your existing finance advisory website into a polished, institutional-grade online presence, including improving layout, flow, typography, spacing, visual hierarchy, color palette, page presentation across all existing pages, standardizing service cards, process sections, icons, buttons and CTAs, replacing casual design elements with a professional visual system, fixing broken links, optimizing responsive mobile and tablet layouts, implementing custom Squarespace 7.1 enhancements, and completing on-page SEO hygiene without changing your existing content. You can also view my Freelancer profile by clicking on my profile picture, where you’ll find examples of my previous work and relevant projects. Please send me a message so we can discuss the project in detail, finalize the timeline and deliverables, and get started right away. Best regards,
$250 USD in 7 days
8.6
8.6

Hi — Elias here from Miami. I understand you're looking to refine your Squarespace finance advisory site. This is essential for building credibility in your business and effectively showcasing your services. What usually matters most here is ensuring the site reflects your brand while providing a seamless user experience. A common issue in projects like this is balancing aesthetics with functionality. The tricky part is usually ensuring the design supports SEO without compromising the user interface. My approach would involve a thorough analysis of your current site, focusing on enhancing user flow and optimizing for search engines. I prioritize stability and maintainability, ensuring that the site can evolve as your business grows. I've worked on similar projects where integrating user-friendly design with robust backend support was key to success. A few questions to better understand the scope: Q1 – What specific functionalities do you see as essential for user roles and permissions on the site? Q2 – Are there particular integrations, perhaps with financial tools or CRM systems, that you envision? Q3 – What are your expectations regarding site traffic and scalability in the coming months? Happy to go through the details and suggest the best technical approach. Looking forward to hearing from you.
$500 USD in 3 days
8.3
8.3

Hi, I can help refine your Squarespace site to enhance its credibility and alignment with institutional-grade advisory aesthetics. With over 10+ years of experience designing professional services websites, my approach involves creating a clean, sophisticated layout that emphasizes generous whitespace and clear typography. I’ll ensure a consistent visual system throughout the site, replacing any casual elements with polished designs and fixing any broken links or CTAs for seamless navigation. I’m also well-versed in Squarespace 7.1 and can implement basic SEO optimizations to ensure your site stands out. I’d love to see your portfolio and discuss further. Let me know if you want to proceed! Best Regards, Priyanka
$250 USD in 3 days
8.4
8.4

Hi, I can see exactly what’s holding this site back: the content is there, but the presentation doesn’t yet signal institutional credibility. I work well on this kind of Squarespace refinement, especially when the goal is a restrained, premium advisory presence rather than a sales-heavy look. I’d tighten the type system, spacing, section rhythm, buttons, and iconography so the whole site feels more disciplined and trustworthy across desktop and mobile. I’m comfortable working within your existing content, using Squarespace 7.1, Fluid Engine, custom CSS, and light code injection to polish layout flow, fix broken CTAs, and clean up metadata without turning this into a rebuild. I’ve shared an initial estimate based on your description, and once we go over a few technical or functional details, I’ll confirm the exact cost and delivery schedule. Looking forward to your reply so we can finalize the exact plan. Which page currently matters most for credibility—Home, Services, or Who We Serve? Best regards, Asad
$250 USD in 10 days
8.1
8.1

Hi Aly, Your brief is unusually clear — and the distinction you made between “credible” and “salesy” is exactly the right filter for this kind of project. I specialize in refining professional-services websites into clean, institutional-grade experiences that feel trustworthy, disciplined, and high-value without relying on gimmicks or aggressive conversion tactics. Most finance/advisory sites fail because they either look too corporate-template or too marketing-heavy. The right approach is restrained typography, consistent spacing systems, deliberate hierarchy, premium minimal visuals, and subtle structure that communicates competence. For your Squarespace 7.1 site, I would focus on refining the existing structure rather than rebuilding it: Establish a consistent visual system (type scale, spacing, rhythm, buttons, cards, icons) Improve page flow and hierarchy across all core pages Replace casual visual elements with a more refined institutional presentation Standardize CTAs and service/process components Clean up responsiveness across tablet/mobile Resolve broken links and leftover Squarespace defaults Apply foundational SEO hygiene and metadata cleanup Best regards RAHEEL
$250 USD in 7 days
8.1
8.1

Hello, I’ve thoroughly reviewed your Squarespace finance advisory site project and am confident I can elevate its professional appearance to match your standards. With over 6 years of experience in graphic, website, and layout design, I understand the nuances of minimal, credible, and institutional branding. I’ll refine your site's format, layout, and visual system, focusing on clean typography, strategic whitespace, and disciplined design elements, to ensure it exudes understated credibility. I will standardize service cards, icons, and CTAs, replace casual imagery with premium assets, and optimize responsiveness across all devices, showcasing your firm’s authority. I am highly familiar with Squarespace 7.1, including custom CSS and code injection, ensuring seamless implementation. My approach to making a site look credible rather than salesy involves emphasizing clarity, restraint, and authenticity in typography and imagery, aligning with your sector’s refined aesthetic. I am comfortable working within your existing content and can deliver a polished result within approximately 2-3 weeks for a flat-rate proposal. Looking forward to collaborating on this project. If your site had a superpower, would it be invisibility or mind-reading—because I want to make it discreet or deeply insightful, whichever you prefer? Thanks, Sahil.
$250 USD in 1 day
8.4
8.4

Hi! My name is Marjan and I'm here to offer you my services as a skilled applicant with over a decade of experience working on Freelancer.com. I believe I am the best fit candidate for this project due to my extensive experience; I would like to have a discussion to get to know that we both are on the same page. Once the scope will be locked, I will start working on it right away.
$250 USD in 7 days
8.1
8.1

Hello, As a seasoned web designer and developer with over 8 years of experience, I have consistently produced premium, minimalistic designs that align with the professional services landscape you're seeking. With a strong command of Squarespace 7.1 and CSS, I hold the skills necessary to elevate your existing site aesthetically while ensuring its technical integrity. This includes standardizing design elements into one cohesive system and optimizing all pages for seamless responsiveness and SEO. In terms of tackling the specific challenge you posed regarding striking a credible rather than salesy tone, my strategy is rooted in clean typography, generous whitespace, and a disciplined design approach that speaks to institutional-grade credibility. I understand the distinction between a commercial finance platform and an eCommerce store or creative portfolio, and I'll incorporate that understanding in refining your site's visual system. Moreover, my ability to meet deadlines while delivering exceptional results is complemented by my penchant for detailed process mapping which ensures we're always on the same page. My quote for your ~7-page Squarespace site refinement will be tailored to your needs but as always, quality trumps speed in this line of work. I'd be thrilled to contribute my skills to amplify the credibility of your site. So let's grab a virtual coffee and discuss how we can transform your existing site into the epitome of professional sophistication. Thanks!
$555 USD in 7 days
7.9
7.9

Hi As a full-stack web developer and designer, my team and I have extensive experience working on similar projects that emphasize clean visuals, premium aesthetics, and maintaining existing content. Our proficiency in HTML5, CSS3, and Squarespace 7.1's Fluid Engine will ensure your site maintains its functional architecture while receiving the elevated design it deserves. From our work with startups, agencies, and enterprises globally, we've developed a clear understanding of the different user expectations when it comes to financial and professional advisory sites. Our goal is always to craft designs that exude understated credibility—restraining from flashiness typically associated with sales funnels. Thanks...
$750 USD in 7 days
8.0
8.0

Hello, We went through your project description and it seems like our team is a great fit for this job. We are an expert team which have many years of experience on Website Design, Graphic Design, Logo Design, SEO, HTML, UX / User Experience, Squarespace, UI / User Interface, Web Development, Web Design Please come over chat and discuss your requirement in a detailed way. Thank You
$570 USD in 7 days
7.8
7.8

Hey, i will refine and elevate your existing Squarespace website into a clean and professional multi page advisory firm website that is focused on improving their online presence, building trust, and helping them get more clients and bookings I will work directly on the required platform/account to improve layout hierarchy, typography system, spacing, and overall visual structure while maintaining your existing content. I will create a consistent design system for sections, service blocks, buttons, and CTAs, remove unprofessional elements, and implement a restrained, institutional-grade aesthetic suitable for finance and advisory firms. I will also handle on page SEO including optimized meta titles descriptions image alt tags URL structure and basic SEO setup to improve search visibility and performance. i am interested to doing this work and i am agree with your budget Do you already have a preferred design style or any reference websites you want me to follow for your project? portfolio: https://www.freelancer.com/u/Hammadhassan21 Best Regards: Hammad Hassan
$400 USD in 10 days
7.8
7.8

Hello, I have extensive experience refining professional service websites using Squarespace 7.1, creating clean, credible, and institutional-grade designs without unnecessary visual effects. My approach focuses on disciplined typography, consistent spacing, refined layouts, premium imagery, and a cohesive design system that builds trust rather than appearing sales-driven. I’m comfortable working entirely within your existing content while improving responsiveness, fixing CTAs, and implementing on-page SEO best practices. I can complete your 7-page website refinement within 10–12 days for a flat rate of **$450**. Portfolio links are available upon request. Regards Rajkumar
$450 USD in 10 days
8.1
8.1

Hello, I'm excited about the opportunity to refine your Squarespace finance advisory site. It sounds like you want to elevate the design to reflect the professionalism and credibility associated with the finance sector without falling into the trap of a flashy sales look. With my 7+ years of experience in designing websites for professional services, I can help create a polished and cohesive visual presentation, ensuring a clean layout, consistent typography, and a refined color palette that aligns with your brand. I understand the importance of a disciplined design system and can replace any casual elements with a more professional aesthetic. I’m also skilled in Squarespace 7.1 and can ensure that all aspects of your site are functioning smoothly, including on-page SEO. One question I have is: What specific elements of your current website do you feel are the most important to maintain, even as we refine the overall look? Best regards, Ivan Mandinski
$250 USD in 7 days
7.5
7.5

Hi, ## I have checked your project requirement. ## Sure I can execute your project successfully. ## Assure to deliver high quality work on time. ## Please inbox me So we can have quick discussion and proceed further. ## Available to get started immediately. I would appreciate if you come in my inbox, I will also share my work samples/portfolio that match with your requirement. Awaiting your reply. Regards [[[[[[[ Let's discuss cost during interview ]]]]]]]
$500 USD in 7 days
7.6
7.6

Hey, your site has the bones but it's reading like a startup, not a serious advisory firm. I'll redesign it into that institutional look: refined typography, deliberate whitespace, professional icon system, and a clean visual hierarchy that says credibility without the sales-funnel theatrics. I'll keep Squarespace, fix all the SEO hygiene, and make mobile seamless. What's your biggest friction point right now, visitor trust or navigation clarity? Let's discuss in chat as I have some queries to ask regarding the project to proceed further.
$250 USD in 7 days
7.3
7.3

My extensive experience in the graphic and website design industry, with a focus on professional services and B2B sites, makes me an ideal candidate for your Squarespace project. Over my 17-year career, I have successfully completed over €500,000 worth of projects for clients from more than 200 countries worldwide. I maintain a high level of professionalism and ensure that every design element exemplifies credibility rather than appearing salesy. Regarding Squarespace, I have a strong command of version 7.1 and am well-versed in using its Fluid Engine, custom CSS, and code injection. Furthermore, I possess a keen eye for premium, minimalistic designs—a critical distinction when developing content for institutional-grade advisory firms like yours. To see concrete examples of this aesthetic approach in action, please take a look at some of my design portfolio links. Given my skill set, you can be confident that I will effectively refine your existing site into something refined and professional. Working within your provided content is not an issue—as an experienced designer and developer, that's second nature to me. In line with your one-time revision requirement for a ~7-page site, I estimate the project will take X days to complete at a fixed rate of $YYY.
$999 USD in 99 days
7.6
7.6

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