We are a Sports Supplement company. We need to produce a product video to educate retailers and consumers on the key product and brand benefits. After watching the video’s the consumer should feel confident that no more info is required and they can make an informed choice.
Work will commence in January 2013,
We require a freelancer to produce and edit a video which will contain :
Creation 3D Render and animation of our product,
Editing of stock video
Motion Graphics and effects
Voice over - Background Music / sound effects
Product information will be presented on screen in a clear, easy to follow format using verbal cues to explain scientific benefits in more depth.
Strong background association to our brand and men’s fitness.
Consumer should be thinking: “ I understand, I get it, that’s the right product for me, I’ll get it next time I’m at the shops....”
1. “Mainstream” Males, 18-50 year old, 2-4 gym workout sessions per week. Low-moderate product knowledge. Rely on recommendation of ‘opinion leaders’, retailers and other sources.
2. Retailers. Low-moderate product knowledge.
3. Ambassadors/Sponsored Athletes. Low-moderate product knowledge.
Tone: Informative, moderate aggression, positive, punchy, upbeat, TVC/Infomercial style.
Colours: White background to contrast against black products. Use of a colour for product highlight cues.
Movement: Still images of products will be used with zoom ins, motion graphics, after effects and motion text to simulate a full video style production. Stock video of athletes working out in the gym to be used in the background.
Format: Designed for you tube and use on our and retailer websites. Ipad compatible.
Creative: Utilising individual product images, brand logo and key elements from the packaging. With strong text cues on screen.
Sound: Appropriate high pace music throughout with male voice over. Upbeat, convincing and credible voice with moderate aggression.
Output: HD 60-120secs
Content that will be provided to successful freelancer,
A detailed brief, script, storyboard, Stock Videos, Brand Artfiles, Product Artfiles, examples of competitors and benchmarks of what we are trying to achieve.
5 more videos projects will be required if our required result is meet.
Seems like a great project . We have worked on a similar project like this in past also working on a project like this on a bigger scale . All details inside ..
12 freelancere byder i gennemsnit $24/time for dette job
Hi, I am interested in working on your project and delivering my best.I am a creative motion graphics artist and have worked on projects of a similar nature before.