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1. Project Overview FETHYR is a creator-first social and live entertainment platform focused on music, artists, fans, and real connection. For this paid test, we want to create a short promotional video that introduces the feeling and identity of FETHYR rather than explaining the app's features. This is a creative test. We want to see how you interpret the FETHYR vision and transform the actual FETHYR experience into a compelling piece of social content. 2. Video Requirements Length: 15–30 seconds Format: Vertical 9:16 Primary platforms: TikTok and Instagram Reels Secondary platform: YouTube Shorts Tone: Energetic, clean, modern, music-focused Style: Natural and engaging for social media 3. Core Message The viewer should come away with a simple understanding: FETHYR brings artists and fans closer through music, live moments, and real connection. We want people to feel like FETHYR is a place where they can experience music more directly and feel closer to the artists they care about. The video should create curiosity and make someone want to learn more about FETHYR. 4. What We Want People to Feel The emotional experience is more important than explaining individual features. Aim for feelings such as: Connection → Excitement → Curiosity → Belonging The viewer should feel that FETHYR is something new, social, music-driven, and centered around the relationship between artists and fans. 5. Creative Direction We want the video to feel: Modern Energetic Authentic Music-driven Emotional without being overly dramatic Social-media native Visually polished Distinctive Think music/entertainment brand, not corporate software advertisement. The editor should have creative freedom with: Pacing Music synchronization Transitions Typography Motion Visual rhythm Storytelling Color treatment We want the editor's creative judgment to be visible in the final result. 6. What We Do NOT Want This should not be: A feature-by-feature app walkthrough A tutorial A technical product demonstration A corporate-style commercial A generic "startup app" advertisement Overloaded with transitions or visual effects Dependent on excessive templates We don't need to explain every feature. Sell the feeling first. 7. FETHYR App Access & Brand Asset For this test, we intentionally want to give the editor freedom to explore the actual FETHYR experience rather than providing a fixed set of screenshots or pre-recorded footage. We will provide: FETHYR test account Access to the FETHYR test app FETHYR logo Basic brand information needed for the video The editor can freely explore the app, understand the experience, and identify the screens, interactions, and moments that they believe would work best for the promo. You are encouraged to capture or record the app experience yourself based on your creative approach. We want to see what you discover and how you interpret the product, rather than giving you a predetermined storyboard. 8. Creative Interpretation We don't have a fixed storyboard that must be followed. Instead, we want to see how you interpret the concept: Artist + Music + Fan + Live Experience + Connection You may determine the best sequence, pacing, transitions, typography, and visual treatment based on your professional experience. After exploring the app, if you see a better creative direction than what we've described, we're open to your ideas. 9. Success Criteria The test will primarily help us evaluate: How well you understand the FETHYR concept How effectively you explore and use the actual app experience Your ability to create emotion from the product Music selection and synchronization Social-media pacing Visual storytelling Typography and motion design Creative judgment Ability to make an emerging brand feel polished and memorable Ability to create something distinctive without overusing effects The most important question is: Does this make someone curious about FETHYR and interested in being part of the experience? 10. Potential Next Step If the paid test is successful and we feel the creative style is a good match, we'd like to discuss an initial package of approximately 3–5 additional short-form promotional videos. Those videos may explore different aspects of the FETHYR brand and audience while maintaining a consistent visual identity.
Project ID: 40739963
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122 freelancers are bidding on average $552 USD for this job

Hi there, I’m ready to work on your project “FETHYR — Promotional Video Creative Brief.” as per your requirements, I’m a professional graphic designer with a lots of experience in Branding, Social Media Marketing, Video Editing, Digital Marketing Let’s connect to discuss your ideas in detail and bring your vision to life. You can view my portfolio and client reviews here: ✨ https://www.freelancer.com/u/KomalShaikh9200 Looking forward to collaborating with you! Thank you, Komal S
$630 USD in 6 days
7.6
7.6

I will deliver a 15 to 30 second vertical piece that leads with the feeling of FETHYR rather than a feature list: a fast opening beat built on music and faces, kinetic type on the name, and a cut locked to the track so the last three seconds land as an invitation instead of an ad. You get the 9:16 master plus a clean version without text and a square cut, in 4 days, with two rounds of changes included. I edit and animate promos like this every week in Premiere and After Effects, so that turnaround is real and not a promise. https://www.freelancer.com/u/AzabacheProduc AU
$500 USD in 4 days
7.8
7.8

Hello, I get what you're looking for. To nail this promo video, I'm thinking we focus on capturing those genuine moments between artists and fans. We'll start with some dynamic clips of performances and fan interactions that really show the energy of FETHYR. Then, we can layer in some quick shots of people enjoying music together, highlighting that connection. The goal is to create a vibe that makes viewers feel like they can’t miss out on this experience. We’ll keep it punchy and engaging since it’s for TikTok and Instagram. What specific moments or themes do you want to highlight in the video? Also, do you have any existing footage or visuals that you'd like to incorporate, or are we starting from scratch? Ramandeep K.
$554 USD in 4 days
7.3
7.3

Here’s a natural proposal focused closely on the creative test: Hello I’ll explore the FETHYR app directly and turn the actual experience into a 15–30 second vertical promo that sells the feeling rather than explaining features. I’ll build the edit around the artist, music, fan, live experience, and sense of connection, using energetic pacing, music-synced cuts, clean typography, subtle motion, and social-native storytelling. I’ll keep it modern, authentic, and visually polished without relying on heavy effects or generic templates. I’ll also develop the creative direction from what I discover inside the app so the test feels distinctive to FETHYR. If the test direction works for you, I can maintain the same visual identity across the additional 3–5 promotional videos. Thanks
$500 USD in 6 days
7.1
7.1

Greetings! My name is Lutfur, a passionate and skilled full-time video editor based in Australia, with over 7 years of experience in the video editing industry. I specialize in crafting high-quality video edits that bring your vision to life and leave a lasting impact. Throughout my career, I’ve had the privilege of working with clients across a diverse range of industries, which has given me the ability to adapt and tailor my approach to meet each project’s unique needs. I believe that video is not just about technical skill—it’s about storytelling. I deeply understand the power of storytelling and how to use video to captivate, inform, and inspire audiences. Every edit is crafted with precision, ensuring that it not only meets the highest standards but also engages viewers on an emotional level. Let’s Bring Your Vision to Life: Your ideas deserve more than just execution. They deserve to captivate, inspire, and stand out. Whether it’s a video that tells your brand’s unique story, dynamic visuals that drive engagement or audio that resonates with your audience. I’m here to transform your concept into powerful content. Let’s collaborate to craft visually striking, emotionally engaging, and memorable media that leaves a lasting impression. Feel free to reach out for samples, or simply visit my profile to see my work— I'm happy to chat more about your project!
$500 USD in 1 day
6.7
6.7

Feature walkthroughs sell software. FETHYR isn't software — it's a feeling. Your promo has to make someone miss something they haven't experienced yet. We understand. You don't need a demo. You need a moment that makes someone want in. - Full creative direction: pacing, typography, transitions, and music built around your vision. - App captured with intention — moments chosen for emotion, not feature coverage. - Vertical cut tuned for TikTok and Reels, native to how people actually watch. Produced 50+ social-first brand films with 5-star results — check my profile for full portfolio and client reviews. Full draft delivered before milestone release, so you approve the creative risk-free. Revisions until you're fully satisfied. When someone finishes the video, what should they feel first?
$650 USD in 6 days
5.8
5.8

Hi, I’ve reviewed the brief and understand that the goal is to sell the feeling of FETHYR, not create a feature walkthrough. I’ll explore the app independently, identify the strongest artist, music, fan, and live-experience moments, and turn them into a 15 to 30 second, 9:16 social-first video with energetic pacing, music synchronization, clean typography, polished motion, and an authentic entertainment-brand feel. I’ll focus on creating connection, excitement, curiosity, and belonging while keeping the edit distinctive without relying on excessive effects or templates. I’m comfortable working creatively without a fixed storyboard and can capture the app experience myself. If the test is successful, I’d also be happy to continue with the planned 3–5 additional promotional videos. I’m ready to get started and bring your vision to life.
$500 USD in 2 days
5.7
5.7

Hi, You've mentioned the need for a short promotional video for FETHYR, focusing on capturing the essence and emotion of the platform rather than its technical features. My expertise in branding, motion graphics, and content creation align perfectly with this project. For your project, my approach would be to create a visually engaging video that highlights the connection between artists and fans through music and live moments. I would aim to evoke feelings of excitement, curiosity, and belonging, emphasizing FETHYR as a modern, music-driven social platform. To get a better sense of my skills, please visit my portfolio: https://www.freelancer.com.au/SajidaSaqira I would love to discuss your project further and explore how we can bring the vision of FETHYR to life through compelling visuals and storytelling. Looking forward to potentially collaborating on this exciting project. Best regards, Sajida
$750 USD in 7 days
5.6
5.6

Warm Hello! FETHYR needs to sell a feeling—not explain an app—and I can turn its real artist, music, fan, and live moments into a polished 15–30 second social story that creates curiosity. I have over 9 years of experience in this field. Here's how I can help: • Explore the FETHYR app and identify the strongest visual moments for the concept • Build a music-synced 9:16 edit with energetic pacing, clean typography, and purposeful motion • Create an authentic, modern entertainment feel without overusing templates or effects • Shape the sequence around connection, excitement, curiosity, and belonging • Deliver a polished test optimized for TikTok, Reels, and YouTube Shorts Will you provide screen-recording/capture access from the test account, or should I handle the app capture entirely myself? Do you have preferred music/brand audio guidelines, or should I select the track based on the creative direction?
$625 USD in 7 days
5.5
5.5

FETHYR doesn’t need another generic app promo—it needs a short piece that makes people feel the connection between artists, music, and fans. That creative challenge is exactly what I’d approach first. I’ll explore the actual FETHYR app, identify the moments and interactions with the strongest visual/emotional potential, and turn them into a distinctive 15–30 second 9:16 promo built for TikTok, Reels, and Shorts. My focus will be music-driven pacing, precise beat synchronization, clean typography, purposeful motion, polished transitions, and visual storytelling that creates connection → excitement → curiosity without overwhelming the viewer with effects or templates. I’ll treat the test as a real creative piece, not a feature walkthrough, and bring my own editing judgment to the structure and visual rhythm. If successful, I’d also be ready to develop the following 3–5 videos into a consistent FETHYR content style.
$500 USD in 1 day
5.6
5.6

After reviewing your project description, it is evident that the core of this task is capturing and evoking emotions. With over a decade of experience as a Graphic Designer, 3D Modeler, and Visual Designer, I understand the power of visual storytelling in conveying messages that touch people deeply and leave lasting impressions. My expertise in Branding and Motion Graphics aligns perfectly with your need to create distinctive, energetic, and music-focused content for FETHYR's promotions. I will utilize my skills to their fullest potential to ensure your message reaches your target audience with maximum impact. Moreover, the fact that you encourage creative freedom truly inspires me. Your openness to exploring FETHYR's experience instead of relying on predetermined storyboards presents an incredible opportunity for me to showcase my unique approach to each project. As an artist myself, I comprehend the significance of telling a brand's story authentically while maintaining its distinctive identity. I assure you that my interpretation will represent FETHYR's essence of artistic connectivity and propel viewers' curiosity towards the platform.
$522 USD in 1 day
5.4
5.4

Hello Your FETHYR — Promotional Video Creative Brief aligns perfectly with my expertise in AI video creation and advertising. Key Features: • Veo 3 Video Production • AI Commercials • Product Showcase Videos • UGC Style Content • Cinematic Shoots • AI Voiceovers • Social Media Ads • Reels & Shorts • High-End Editing • HeyGen Avatars • Runway Effects • Midjourney Scenes • Brand Promotion • Ad Optimization • Multi-Platform Delivery I focus on creating videos that look professional while maximizing viewer engagement. Best Regards, Naseeb A.
$500 USD in 4 days
5.0
5.0

Greetings! I can create your 15 to 30 second vertical promo for FETHYR as a music-focused social piece rather than a feature walkthrough. Working from the test account and brand assets, I will explore the actual app experience myself, capture the screens and live moments that best convey artist, fan, and music connection, and build an energetic, modern edit with strong music synchronisation, clean typography, motion, and distinctive pacing that feels native to TikTok, Reels, and Shorts. I will prioritise feeling over features, aiming for connection, excitement, curiosity, and belonging, with creative judgment visible in the pacing, transitions, storytelling, and colour treatment, and without corporate software styling or overloaded effects. The core takeaway will be that FETHYR brings artists and fans closer through music, live moments, and real connection, leaving viewers curious to learn more. If the paid test lands well, I am ready to move into the 3 to 5 additional short-form videos with a consistent visual identity. Thanks, Revival
$500 USD in 7 days
5.2
5.2

Hey there! I am ready to help you with FETHYR — Promotional Video Creative Brief, as per your requirements. I’m a Lead Graphic Designer with solid experience in Branding, Typography, After Effects, Motion Graphics, Social Media Marketing, Video Production, Video Editing, Adobe Premiere Pro, Digital Marketing, Content Creation. Review my Profile for review and portfolio: • https://www.freelancer.com/u/Kiranshaikh2388 I’d love to discuss more about your project, Lets hop up for quick discussion? Best, Kiran Shaikh
$500 USD in 5 days
5.3
5.3

I'd love to take on the creative challenge of crafting a promotional video for FETHYR. With my experience in video editing, motion graphics, and animation, I'm confident in my ability to bring the FETHYR vision to life. I'm particularly drawn to the emphasis on creative freedom and the opportunity to explore the actual FETHYR experience. To approach this project, I'd start by diving into the FETHYR app, understanding its core features, and identifying the moments that best showcase its unique value proposition. I'd then work on developing a compelling narrative that highlights the connection between artists, fans, and live experiences, all set to an energetic and modern soundtrack. Throughout the process, I'd keep the tone clean, modern, and music-focused, ensuring that the video feels authentic and engaging for social media platforms. I'd also make sure to balance creative freedom with a clear understanding of the FETHYR brand identity. If you'd like to discuss this project further, I'm here to chat and answer any questions you may have.
$500 USD in 1 day
5.6
5.6

Hi there, I am excited about the opportunity to work on the FETHYR promotional video project. Understanding the importance of capturing the essence of FETHYR, I aim to create a 15–30 second video that conveys the platform's focus on music, artists, and real connections. By emphasizing emotions like excitement and curiosity, I will ensure the video resonates with viewers on TikTok, Instagram Reels, and YouTube Shorts. My approach will prioritize visual storytelling, music synchronization, and authentic motion design to bring the FETHYR experience to life in a modern, energetic, and engaging manner. I assure you of a collaborative workflow, clear communication, and a willingness to make revisions as needed. I look forward to discussing further details and exploring the FETHYR brand through creative interpretation. Best regards, Inshaal Ali
$500 USD in 2 days
5.0
5.0

Hi, there. May I know where I can find this FETHYR app before I giving you an idea content for this app ads? From there, maybe I can giving you more idea to work on! Thanks
$500 USD in 1 day
4.9
4.9

As a seasoned creative graphic designer and video editor, providing unique and exciting promotional content is what I do best. My extensive skills in using Adobe Premiere Pro and After Effects, combined with my knack for Motion Graphics and Typography, make me absolutely confident that I can craft a distinctive 15-30 second vertical video for FETHYR that aligns exactly with your vision. From your Puneṅticₘ-style description of this project, the key words I see are 'modern', 'energetic', 'authentic' and most importantly 'music-driven', and I love these! Moreover, my passion for audio-visual arts means I understand the significance of rhythm and storytelling on top social media platforms like TikTok and Instagram Reels. I will ensure your audience feels exactly what you've envisioned, evoking emotional experiences through suitable music synchronization, color treatment and motion design, without overwhelming them with excessive transitions or overused effects. Partnering together on this project would be an opportunity for us to create something EXCEPTIONAL that beautifully represents the essence of FETHYR.
$500 USD in 3 days
5.2
5.2

Hello, With over 3 years of experience in content creation and digital marketing, I specialize in helping businesses generate qualified leads through targeted advertising and conversion-focused strategies. I have a deep understanding of your requirement for a promotional video that captures the essence of FETHYR, focusing on music, artists, and real connections. My approach involves creating engaging content that resonates with viewers, evoking emotions of excitement, curiosity, and belonging. I prioritize conveying the core message of bringing artists and fans closer through music and live experiences. Utilizing platforms like TikTok, Instagram Reels, and YouTube Shorts, I aim to craft a visually polished and distinctive video that aligns with FETHYR's modern, energetic, and authentic brand image. I would love to connect with you further to discuss how we can bring your vision to life through compelling storytelling and creative visuals. Best regards
$500 USD in 7 days
4.5
4.5

⚡ I JUST COMPLETED A SIMILAR PROJECT. I have just developed a short promotional video for a music app that captures the essence of community and connection. The goal is to evoke emotion and curiosity, leaving viewers eager to learn more about the platform. I’ll focus on vibrant visuals and sync with music to amplify the experience. Authenticity is key, and I’ll ensure the transitions feel natural and engaging. I will keep everything clear and simple, making the process enjoyable and straightforward for you. MESSAGE ME, I WILL KEEP THIS SIMPLE. Regards, Stefan.
$500 USD in 14 days
4.6
4.6

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