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Freelance Social Media & Content Lead Location: Remote/Hybrid (Preferred: Thane/Mumbai for occasional meetings and shoots) About the Role We are looking for an experienced Freelance Social Media & Content Lead to develop and execute engaging content across social media and ecommerce platforms. The ideal candidate will bring strategic thinking, creativity, and hands-on execution to strengthen our brand presence, drive audience engagement, and support business growth. This is a project-based/freelance opportunity for a self-driven professional who can collaborate with internal teams, creative partners, and influencers while independently managing content initiatives. Key Responsibilities Develop monthly content strategies and calendars across social media platforms. Plan brand, product, campaign, topical and reel content. Coordinate designers, editors, photographers and creators. Develop platform-specific strategies for Instagram, YouTube, Pinterest and other channels. Manage community engagement, influencer collaborations and UGC. Monitor analytics and optimize performance; support ORM. Lead ecommerce content including A+ content, SEO-friendly listings, infographics and lifestyle assets. Support integrated marketing campaigns across social and ecommerce. Coordinate with internal stakeholders and external agencies/production partners. Deliverables Monthly content calendar Campaign concepts Creative direction Ecommerce content Performance reports Influencer coordination Skills & Experience • 8–10 years of experience in social media/content marketing. • Experience with lifestyle, beauty, fashion, consumer or FMCG brands preferred. • Strong understanding of Instagram, YouTube, Pinterest, Amazon, Myntra and quick-commerce platforms. • Experience managing agencies, influencers and creative production. • Proficiency in Meta Business Suite, Canva and similar tools. Engagement Freelance/Contract basis Flexible working hours Compensation: Project-based or monthly retainer.
Project ID: 40575362
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7 freelancers are bidding on average ₹1,285,714 INR for this job

Hi, We can manage your complete social media and eCommerce content strategy, from monthly content planning and campaign ideation to creative direction, influencer coordination, and performance optimization. Our focus is on building a consistent brand presence, increasing engagement, and driving measurable growth across Instagram, YouTube, Pinterest, Amazon, Myntra, and other marketplaces. We'll deliver content calendars, campaign concepts, SEO-friendly eCommerce assets, analytics reports, and coordinate seamlessly with your internal team and creative partners to ensure timely execution. Let's discuss your brand goals, target audience, and content priorities so we can create a strategy that delivers consistent growth and long-term results
₹1,000,000 INR in 30 days
4.8
4.8

Hi! We can manage your complete social media and ecommerce content strategy—from content planning, creative direction, influencer collaborations, and community management to SEO-optimized marketplace listings and performance reporting—to help drive measurable brand growth. Could you share your brand category and expected monthly content volume, and will this role also involve managing paid campaigns through Meta Ads and other platforms?
₹1,750,000 INR in 7 days
0.4
0.4

Hello, I’m an IIMC New Delhi graduate with 8+ years of experience in PR, social media strategy, content marketing, and brand communication. I have worked with clients including Hero Group, NTPC, Tata Power, Vedanta Energies, INOX Clean Energy, Khadi India, The Better India, and consumer-focused brands. I can develop monthly content strategies, campaign concepts, content calendars, Reels, social creatives, influencer campaigns, ecommerce content, SEO-friendly listings, and performance reports. I’m proficient with Canva, Meta Business Suite, and content planning tools, with experience managing end-to-end content production and brand storytelling. I’d be happy to discuss your goals and share relevant portfolio samples. Looking forward to collaborating.
₹1,750,000 INR in 7 days
0.0
0.0

Mumbai, India
Member since Jul 11, 2026
₹1000000-2500000 INR
$10-30 CAD
$30-250 USD
₹600-1500 INR
₹750-1250 INR / hour
$30-250 CAD
$10-30 USD
₹750-1250 INR / hour
$750-1500 SGD
₹600-1500 INR
₹12500-37500 INR
€8-30 EUR
€8-30 EUR
$10-250 USD
$250-750 USD
₹12500-37500 INR
₹750-1250 INR / hour
$250-750 USD
£8-12 GBP / hour
₹600-1500 INR
$250-750 AUD