The international development strategy of Adidas and its types of financing

Design the International Strategy of Adidas; Understand the types of Financing for Adidas; Design the Implementation Process in accordance with the corporate strategy


1. Analyze Adidas' international development strategy

2. How does Adidas finance its overseas subsidiary projects?

Example needed to demonstrate the financing strategies at Adidas.

3. Analyze Adidas controlling system during the internationalization process.

- Design of the controlling system

- tooling and organizational dimension of the market entry

- ongoing subsidiary controlling

- cultural aspects of the controlling organization

4. References in Havard Style

Words maximum: 4000 words

Due until June 3rd 2014.

Evner: Rapport Skrivning, Research, Research Writing

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