You are the Chief of Insights of a UK based online (no physical stores) all-occasion giftware company. You and your team are creating an executive dashboard for the senior leadership of the company. The inputs you have are detailed in the forthcoming scenarios which speak of the expectations from:
The Chief Executive Officer
Chief Marketing Officer
Design the dashboard keeping in mind their requirements, and remember, this is a unique situation - you only have one shot at this!
For each view, please call out:
Stakeholder(s) this view is relevant for (given the current context only). One view may cater to multiple stakeholders.
The Business Question(s) that get(s) answered through each view
One insight or callout for each view, which you believe is the most significant, that you will highlight while presenting the dashboard to the CEO, CMO and Products Head (based on current data).