Media Company Case Study (Multiple Linear Regression)
Budget ₹600-1500 INR
Job Description:
Hi, I need summary output in Excel for the given problem and interpretations for the below 6 questions:
Problem Statement:
A digital media company (similar to Voot, Hotstar, Netflix, etc.) had launched a show. Initially, the show got a good response, but then witnessed a decline in viewership. The company wants to figure out what went wrong.
Approach:
We are concerned about determining the driver variable for show viewership. This is the case of pridiction rather than projection where we are more interested in predicting the key driver variables and their impact rather than forecasting the results.
First we will list down the potential reasons for the decline in viewership.
The potential reasons could be:
Questions:
1. Decline in the number of people coming to the platform
2. Fewer people watching the video
3.A Decrease in marketing spend?
[login to view URL] shows, e.g. cricket/ IPL
[login to view URL] holidays
[login to view URL] in the story
Please find the below link for reference:
[login to view URL]
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