I need a business vision/mission statement written for Australia's first Single Parents Community Hub.
A good vision statement can inspire loyalty, hard work and innovation!
A vision statement that is an articulation of a view of the world that my company and I are working towards.
This is what it should include and be no more than 300 words long.
Why do you do what you do?
Begin your statement with "I believe..."
Your Vision Statement should start with what you believe, why you do what you do -- your purpose or cause on a level higher than what your company does or makes. Try starting your statement with the words "I believe..." or "I envision a world..." You'll find what follows will be quite different than what you expect. You can always take out those opening words later, if you want.
Don't write more than two lines for what you believe.
This is not the place for long-winded descriptions about what your company does or its value to the world. The opening of your statement shouldn't require more than a line or two to capture the world you imagine.
Leave what you sell out of it.
This is a statement of your vision, not what you do. Nowhere in Southwest Airlines' mission does it say anything about being an airline. What you do is important, but not at this level.
How do you do it?
Explain How you think and act.
Now that you've articulated Why you you do what you do, it's time to explain how you do it. There are probably two to five distinct characteristics or values about How your company operates that makes you unique in the way you are going about realizing your vision.
These ideas should not be amorphous. They should be specific and actionable. They should be written in a way that people can be held accountable. "Innovative," for example, is hard to hold people accountable to. You can't say to someone, "be innovative." How do you know when they are? But you can say, "always have options to any solution you offer," for example.
What do you do?
What are you doing to bring your vision to life?
You've articulated your belief and how you go about doing what you do, now explain what you do - the things you sell that will serve as proof to the world of Why and How you do things.