We're looking for a freelancer/agency for a social media campaign of a new product line in the US market. The product line is made of several kinds of games / family time activities (physical products only). There will be an online store to support sales and we need to get traffic into it.
A small part of our budget will be for ppc and /or facebook ads, but most of it is for content. We can provide some images and basic written content, but the rest of it is up to the freelancer/ agency. Please note that we have a very specific demographics in mind so the campaign will be "deeper" rather than "wide".
This will be the primary launch campaign (two-three months long) but we're looking into micro-launches every month, so a strong fan base is what will be needed in the long run.