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We manage the online reputation and guest communications for a newly renovated hotel in Detroit, USA. We're looking for ONE highly skilled professional to handle both review responses across multiple platforms AND automated email marketing campaigns to drive reviews and repeat [login to view URL] is a critical role that directly impacts the hotel's online ratings, guest satisfaction, and revenue. You'll be the voice of the brand in written communications. PART 1: REVIEW MANAGEMENT (60% of role)What You'll Do: Monitor 5-6 review platforms daily (Google, TripAdvisor, [login to view URL], Expedia, Yelp, Facebook) Respond to ALL guest reviews within 24 hours (positive and negative) Customize each response using provided templates (NO copy-paste - each response must be personalized) Handle negative reviews with empathy, professionalism, and problem-solving approach Maintain brand voice: professional, warm, genuine, solution-oriented Log all reviews in daily tracking spreadsheet with sentiment analysis Flag urgent issues or patterns to management immediately Identify trends in guest feedback (positive and negative themes) Provide weekly review summary report every Monday Maintain 100% response rate across all platforms Example Daily Review Workflow: 9:00 AM IST: Check all 6 platforms for overnight reviews (US evening) 9:30 AM IST: Respond to all new reviews, prioritizing 1-star reviews first 10:30 AM IST: Update tracking spreadsheet 9:00 PM IST: Second check for new reviews (US morning/afternoon) 9:30 PM IST: Respond and update tracking PART 2: EMAIL MARKETING (40% of role)What You'll Do: Set up and manage Mailchimp automation workflows for post-stay guest communications Upload weekly guest lists from Excel/CSV files (every Monday) Design and optimize email templates in Mailchimp using drag-and-drop builder Schedule automated email sequences: Day 1 post-checkout: Thank you email Day 3 post-checkout: Review request email (with direct links to Google/TripAdvisor) Day 30 post-checkout: Return guest offer email Create review request emails with strategically placed CTAs and direct review links Monitor email performance metrics (open rates, click rates, conversions) A/B test subject lines, send times, and email copy Segment email lists based on guest type (business, leisure, event attendees) Create monthly email performance reports with optimization recommendations Ensure all emails comply with CAN-SPAM and email marketing best practices Troubleshoot deliverability issues Example Weekly Email Workflow: Monday 10:00 AM IST: Receive guest list from client (checkout dates from previous week) Monday 11:00 AM IST: Upload to Mailchimp, tag with checkout dates Monday 12:00 PM IST: Verify automation sequences are triggered correctly Mid-week: Monitor email performance, check for bounces/unsubscribes Friday: Compile weekly email metrics for report COMPREHENSIVE REQUIREMENTS:✅ MANDATORY SKILLS: Exceptional written English - Native level or C2 proficiency (THIS IS NON-NEGOTIABLE) Perfect grammar, spelling, punctuation Understanding of American English conventions Ability to adapt tone appropriately (empathetic, professional, friendly) Mailchimp experience - Must have hands-on experience with: Building automation workflows Email template design List management and segmentation Analytics and reporting Customer service mindset - Natural empathy and problem-solving ability Extreme attention to detail - Zero tolerance for errors in guest-facing communications Self-discipline and reliability - Must check platforms daily without supervision Technical proficiency - Comfortable learning new platforms quickly ✅ STRONGLY PREFERRED: Previous experience in hospitality, hotel, or travel industry Online reputation management experience Understanding of US customer service expectations and cultural nuances Experience responding to negative feedback/crisis communication Knowledge of email marketing best practices and deliverability Basic graphic design skills (for email visuals) ✅ PERSONAL QUALITIES: Professional and mature communication style Thick skin (won't take negative reviews personally) Proactive problem-solver Organized and systematic Deadline-driven Comfortable working independently DELIVERABLES & DEADLINES:Daily: All new reviews responded to within 24 hours (maximum) Review log updated in Google Sheets Urgent issues flagged to management immediately Weekly: Guest email list uploaded and campaigns scheduled (every Monday) Review summary report (every Monday by 2 PM IST) Email performance check and optimization Monthly: Comprehensive review metrics report (ratings trends, sentiment analysis, top issues/praises) Email campaign performance report (open rates, click rates, review conversion rate) Strategic recommendations for improvement Success Metrics (How We'll Measure Your Performance): 100% review response rate maintained Average response time under 18 hours Positive sentiment in review responses (qualitative assessment) Email open rate: 25%+ (industry benchmark: 20%) Email click rate: 3%+ (industry benchmark: 2.5%) Review generation rate: 8-10% of email recipients leave reviews Zero spelling/grammar errors in published responses Client satisfaction with communication quality TOOLS YOU'LL USE:Platforms (we'll provide access): Google Business Profile TripAdvisor Management Center [login to view URL] Extranet Expedia Partner Central Yelp for Business Facebook Business Manager Mailchimp (Essentials or Standard plan) Your Tools: Google Sheets - Tracking and reporting Grammarly Premium (we'll provide) - Quality assurance Gmail - Communication WhatsApp/Slack - Team communication Canva (basic) - Email graphics if needed Loom - For occasional video updates/training
Project ID: 40209939
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17 freelancers are bidding on average ₹101,076 INR for this job

As a seasoned AI & Automation Specialist, I bring to the table over a decade's worth of experience in digital marketing and AI-driven systems. My range of skills encompass not just your mandatory essentials such as Mailchimp mastery and perfect command of English grammar, but also vital additional proficiencies. Whether it's my detailed understanding of American English conventions or my proven ability to maintain a high level of written professionalism with empathy, I assure you that every guest communication will be an expression of your hotel's commitment to quality. Moreover, my wide-ranging expertise spans not just your specific requirements but beyond, offering qualities that can only enhance the value I bring to this role. My experience in online reputation management aligns perfectly with one of your core responsibilities - responding to negative feedback with empathy and efficient problem-solving. In conclusion, it's not just about having a broad set of skills; It's about understanding how these skills can be precisely applied to maximize efficiency and quality. And that is what I ensure: an intelligent and automated system harnessed in delivering guest satisfaction and driving positive reviews while demonstrating deep respect for the cultural nuances that impact the hospitality industry. Make the choice that guarantees smooth operations without increasing headcount - choose me!
₹75,000 INR in 7 days
5.8
5.8

I'm a seasoned freelancer, my strength is written communication, systems, and audience engagement. With a background in business writing, community management (42K members), and email-based campaigns, I’m highly comfortable being the “voice” of a brand — responding with empathy, clarity, and professionalism. I work with structure, follow routines without supervision, and approach guest communication the same way I would customer-facing business content: accurate, warm, and solution-oriented.
₹112,500 INR in 7 days
2.8
2.8

Hello, Inweb Technologies here, with over 10 years of experience in Social Media Management. I understand the importance of boosting hotel reviews on social media to accurately reflect the guest experience. I will conduct a thorough audit of your current pages, identify areas for improvement, and develop a strategic plan to increase positive reviews through engaging content and prompt guest interactions. With expertise in digital marketing and web development, I specialize in generating leads and sales through optimized websites and marketing campaigns. I would love to discuss your project further in chat. Best regards, Inweb Technologies
₹112,500 INR in 7 days
0.0
0.0

I’m a social media and reputation management expert focused on hospitality brands. I’m new to Freelancer, but I have strong real-world experience outside the platform helping hotels turn guest satisfaction into visible online reviews and engagement. I’ll start with a full audit of your Facebook and Instagram pages, then build a 4-week action plan to increase review volume and positive sentiment. This includes a review-generation strategy, warm response templates for praise and complaints, a content calendar (posts, reels, polls, guest spotlights), and daily monitoring to ensure replies within 24 hours. You’ll receive an end-of-month report showing review growth, rating changes, and key sentiment trends. Ready to start immediately and help turn your guest experience into strong social proof.
₹112,500 INR in 7 days
0.0
0.0

Hello, I’d love to help turn your Facebook and Instagram presence into a true reflection of the excellent guest experience your hotel already delivers offline. I specialize in review-growth and engagement strategies for hospitality brands, with a focus on increasing both review volume and positive sentiment in an organic, guest-friendly way. My approach avoids forced or salesy tactics and instead builds a natural feedback loop that encourages guests to share honest, favorable experiences. I’ll begin with a quick audit of your Facebook and Instagram pages to identify: Patterns in existing guest feedback Common friction points that may limit positive reviews Missed opportunities in engagement and response tone Based on this, I’ll craft a four-week, actionable strategy that blends timely guest engagement, thoughtful responses, and subtle prompts that encourage reviews shortly after a stay—when guest satisfaction is highest. To keep the effort organic, I’ll support review generation with interactive content, including photo spotlights, story polls, and short-form reels that highlight real guest moments and the personality of your property. Best regards, Lokesh
₹112,500 INR in 7 days
0.0
0.0

I will improve your hotel’s Facebook and Instagram reviews through a four-week strategy that includes page audit, guest engagement, timely responses, and subtle review prompts. Deliverables include a structured content and response plan, review monitoring within 24 hours, and a brief end-of-month report showing changes in ratings, volume, and sentiment.
₹82,300 INR in 7 days
0.0
0.0

I would love to work with you to build up your hotel’s reputation on Facebook and Instagram by getting more authentic, positive, and experience based guest reviews over the next 4 weeks. My approach is based on strategy, engagement and storytelling so the growth of your reviews feel more organic than promotional. I will start this process by performing a quick audit of your existing pages to understand how guests are currently feeling about your hotel, identify friction points, and discover opportunities for encouraging them to give feedback. After completing the audit process I will create an overall plan for the next 4 weeks to include a variety of review building tactics, ways to respond to reviews, and ideas for creating engaging supporting content (like photo spotlights, interactive stories and short form reels) that showcases what makes your hotel unique.
₹112,500 INR in 7 days
0.0
0.0

No considero ser el mejor candidato pero desearia que me den la oportunidad de demostrar que puedo logra
₹112,500 INR in 7 days
0.0
0.0

As an experienced entrepreneur and AI consultant, I bring a unique blend of skills to the table that make me particularly well-suited for your project. Not only am I detail-oriented and proficient in customer service, but I have a deep understanding of digital marketing and automation. I truly believe that the voice behind the brand is crucial, and my background in app/web development, social media management and digital reputation equips me to be an excellent fit for this project. Drawing from my skill set, I can expertly manage your online reputation, ensuring all reviews across various platforms are responded to quickly yet thoughtfully. My understanding of sentiment analysis and identifying trends in guest feedback will aid in improving your brand's image and driving positive reviews. Additionally, my proficiency with email marketing through platforms like Mailchimp will enable me to design strategic email sequences to drive reviews and repeat bookings. Furthermore, my experience as an entrepreneur has honed my self-discipline, reliability and efficient problem-solving abilities. Being a strong communicator with exceptional written English skills (at a native level), I will maintain your hotel's brand voice while providing personalized responses to each review - no copy-pasting guaranteed! Dedication is key in managing online presence and you can depend on me to ensure a 100% response rate across platforms
₹112,500 INR in 7 days
0.0
0.0

**Project Title:** Boost Hotel Reviews with Targeted Feedback **Dear [Client],** I propose enhancing your hotel's online reputation by generating authentic, high-quality reviews on major platforms like TripAdvisor, Google, and (link unavailable) My approach focuses on: Crafting personalized review requests for recent guests Encouraging satisfied customers to share their experiences Responding to reviews to boost engagement **Deliverables:** Customized review templates Weekly outreach to targeted guests Monthly review growth tracking Platform management support Why Choose Me *Proven track record of boosting hotel reviews Expertise in reputation management Focus on authentic, policy-compliant reviews Let's discuss how I can help boost your hotel's reviews. Best, Oluchi Uche
₹115,500 INR in 6 days
0.0
0.0

I am prefect in doing this job because I from bba honurs business analystic background and I want give my best in this job if I will get this job for I will give my best the job thankyou soo much
₹75,000 INR in 5 days
0.0
0.0

As a motivated business and finance graduate, my focus on actionable insights and commercial mindset can propel your hotel's online reputation to new heights. My proficiency in English (C2 level) ensures that I can adeptly adapt to any written communication conventions, specifically the American English conventions that are required for your brand's voice. Having dealt with complex data sets, my vision with your daily tracking spreadsheet will be both comprehensive and insightful, allowing us to identify any trends within guest feedback and acting accordingly. The digital era has transformed not only the way we communicate, but also how businesses develop. Since hospitality is an industry close to my heart, I understand its complexities and dynamics deeply. With my skills in Mailchimp and social media marketing, I have what it takes to tailor automated email campaigns that will drive positive guest responses and ultimately repeat bookings. Additionally, having knowledge about the best practices in email marketing, I know strategies like A/B testing would further leverage our approach while monitoring deliverability issues.
₹112,500 INR in 7 days
0.0
0.0

I’m a professional writer with three years of experience delivering clear, engaging content across blogs, articles, and web copy. I research thoroughly, meet deadlines, and adapt to your brand voice. Expect reliable communication, polished drafts, and revisions until you’re fully satisfied. Ready to start immediately and add measurable value consistently.
₹112,500 INR in 7 days
0.0
0.0

Hi there, In hospitality industry, to make a follow up on review is very important and it is more powerfull when it is a human who is behind: empathetic, attentive, and detail-oriented which are essentials qualities. I understand your needs and I'm familiar with all the OTAs with my experience. Passionate and available, it will be a pleasure to collaborate. Regards, Clarence R.
₹112,500 INR in 7 days
0.0
0.0

Mumbai, India
Member since Feb 6, 2026
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