Expert Social Media Content Strategist for Interior Design & Holiday Home Brands

We are a group operating two related companies—one specializes in apartment, villa, and office interior design; the other in vacation/holiday management. We need an experienced content strategist to develop a monthly social media content calendar with 30 original ideas (15 per brand), focused on audience growth through innovative, human-driven concepts. **Requirements:** - Minimum 2 years experience writing/managing social media for interior design, real estate, or vacation homes - Able to produce original, non-AI, non-generic content; must provide samples of past human-generated work - Familiar with viral and innovative post formats: carousels, reels, short text/image features, polls, trend highlights - Understands UAE audience trends and platform preferences - Portfolio demonstrating success in content calendars or growth for similar brands - Arabic proficiency or deep local insight is a bonus Scope: - Deliver an editable calendar (Google Sheets/Excel) monthly with tailored ideas, captions, and visual directions - Each brand must be distinctly represented in the content (design vs. holiday home) - Preference for *engagement boosters*: creative storytelling, behind-the-scenes, seasonal themes, personality-driven posts, live Q&As, product spotlights, throwbacks, and collaborations **To Apply:** - Attach 2–3 relevant work samples (must show human/original work) - Briefly describe your approach to creating innovative content for both company types - State experience with UAE/wider GCC audience - Share references/metrics of past audience growth (if possible) --- **2. Screen Applicants Rigorously** - Filter out any who mention using AI for generation or cannot provide original samples. - Review portfolios: Look for creativity, consistency, and deep engagement *beyond surface-level “design tip” posts*[1][2][5]. - Verify experience with local/regional clients in interior design or hospitality. - Evaluate their process: Are their content ideas multi-format? Do they adapt for holidays, trends, and promotions?

Project ID: 39754288