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PROJECT: SHOPIFY STORE REDESIGN, CATALOGUE OPTIMISATION & CONVERSION OPTIMISATION Website Website: [REDACTED] ⸻ 1. PROJECT OVERVIEW I am seeking an experienced Shopify designer/developer and CRO specialist to restructure an existing UK e-commerce store. The site is live but currently suffers from: * Overly broad, unfocused catalogue * Inconsistent supplier-imported product data * Weak information architecture * Low conversion optimisation maturity This is a commercial restructuring and performance optimisation project, not a visual refresh. ⸻ Brand Positioning Beauty • Wellness • Smart Living Smarter products. Better everyday living. The store must feel curated, focused, and problem-solving—not like a general marketplace. ⸻ 2. PROJECT PHASES ⸻ PHASE 1: AUDIT & INSIGHTS Objective Establish a data-driven baseline of performance, UX issues, and commercial opportunities. Key Tasks Store Audit * Theme, UX, mobile/desktop experience * Homepage, navigation, collections * Product catalogue quality * Product titles, descriptions, imagery * Pricing and discount integrity * Site speed & Core Web Vitals * Search, filters, cart, checkout * Trust signals, reviews, email capture * SEO structure and apps * Tracking (GA4, Meta, TikTok) * Broken links, duplicates, empty collections * Conversion barriers Data Review (Shopify Analytics) * Revenue, units sold * Conversion rate, ATC rate * Product performance * Traffic sources * Refunds/returns * Repeat purchase behaviour * Inventory reliability Deliverables * Full audit report * Prioritised issue list (UX, SEO, CRO, trust) * Product performance insights * Initial restructuring recommendations Constraint No product deletion (archive/draft only). ⸻ PHASE 2: CATALOGUE & STRUCTURE REBUILD Objective Restructure catalogue into a focused, commercially viable, brand-aligned system. ⸻ Key Tasks Core Category Structure Beauty * Skincare * Hair & Scalp * Beauty Tools/Devices * Men’s Grooming * Selected Fragrance Wellness * Supplements * Women’s Wellness * Sleep & Relaxation * Energy & Focus Smart Living * Home problem-solvers * Kitchen tools * Travel/lifestyle * Creator/mobile accessories Secondary (selective only) * Mum & Baby * Pets * Home * Selected tech ⸻ Product Rationalisation Identify non-aligned products for archive (not deletion), including: * Construction/building materials * Heavy tools/equipment * Plumbing/electrical infrastructure * Generic fashion/jewellery * Low-value novelty items * Unrelated electronics Deliver decision matrix: * Product | Current category | Keep/Remove/Review | New category | Reason ⸻ Hero Products Select 10–15 hero products based on: * Demand & margin * TikTok/UGC potential * Strong problem/solution fit * Low return risk * Visual storytelling strength * Bundle potential ⸻ Deliverables * Final catalogue structure * Product retention matrix * Hero product shortlist * Collection architecture ⸻ PHASE 3: UX, CRO & STORE REDESIGN Objective Rebuild the storefront for clarity, trust, mobile performance, and conversion. ⸻ Key Tasks Navigation Simplified structure: * Home * New & Trending * Beauty * Wellness * Smart Living * Mum & Baby * Offers ⸻ Homepage (Mobile-first) * Hero (value proposition + CTA) * Trending products * Shop by category * Bestsellers * Trust section (UK, delivery, returns, secure checkout) * Social proof (reviews/UGC) * Bundles/offers * Email capture ⸻ Product Pages (Standard Template) Content * Benefit-led intro * Key benefits * How it works * Usage instructions * What’s included * Specs * FAQs * Delivery/returns Conversion * Add to cart (sticky mobile where possible) * Reviews * UGC/video * Bundles & cross-sells * Trust signals ⸻ Cart Optimisation * Cross-sells and bundles * Free shipping threshold (if viable) * AOV optimisation without friction ⸻ Product Content Cleanup * Remove supplier-style titles * Rewrite benefit-led descriptions * Standardise imagery * Remove watermarks/text overlays ⸻ Pricing & Promotions * Fix inconsistent pricing formats (e.g. £10.16) * Align to retail pricing psychology (£9.99, £12.99, etc.) * Audit compare-at pricing integrity * Remove “always on sale” structure * Replace with structured promotions (bundles, campaigns) ⸻ Deliverables * Homepage redesign * Navigation system * Product page template * Optimised product content (retained SKUs) * Cart optimisation setup * Pricing & promotion framework ⸻ PHASE 4: SEO, TRACKING & PERFORMANCE Objective Ensure the store is fast, measurable, and acquisition-ready (especially for TikTok/social traffic). ⸻ Key Tasks SEO (Non-destructive) * Meta titles/descriptions * Internal linking * Schema markup * Image alt text * Redirects for URL changes * Preserve rankings ⸻ Tracking * GA4 * Meta Pixel * TikTok Pixel * Shopify analytics validation * No duplicate tracking ⸻ Performance * Image compression * App reduction * Script cleanup * Theme optimisation * Core Web Vitals improvements * Mobile speed optimisation ⸻ Search & Filtering * Category filters * Price filters * Solution-based filters * Improved discovery UX ⸻ Email Automation * Welcome flow * Abandoned cart * Post-purchase flow * Review requests ⸻ TikTok Landing Pages Reusable template: * Hook → Problem → Solution → Benefits → Demo/UGC → Social proof → FAQs → Offer → CTA ⸻ Deliverables * SEO implementation + redirects * Verified tracking setup * Performance optimisation report * Search/filter improvements * Email flows * Landing page system ⸻ PHASE 5: LAUNCH & HANDOVER Objective Safely deploy, validate, and ensure full operational independence. ⸻ Key Tasks * Staging/testing environment * Mobile + desktop QA * Conversion flow testing * Tracking validation * SEO validation * Speed testing * Bug fixes ⸻ Deliverables * Live deployment * QA checklist * Post-launch review * Full documentation: * Product management * Homepage editing * Collections * Bundles * Apps usage * Change log * App/cost breakdown * Training/support period ⸻ 3. SUCCESS METRICS (KPIs) Revenue * Conversion rate: +30% to +80% * AOV: +20% to +40% * ATC rate: +20% to +50% Engagement * Bounce rate: -15% to -30% * Time on site: +20% * Pages/session: +15% Product Performance * Hero product conversion: +25% to +60% Technical * Mobile speed: 85+ * Desktop speed: 90+ * LCP < 2.5s Catalogue Efficiency * 40%–70% SKU reduction Email * Opt-in rate: 3%–8% ⸻ 4. DELIVERY CONSTRAINTS * No product deletion without approval * No paid apps/themes without approval * No live changes without testing * No URL changes without SEO consideration * No fabricated reviews or claims * Store must remain fully editable in Shopify ⸻ PROJECT GOAL Transform the store into a high-conversion, curated UK Shopify brand focused on Beauty, Wellness, and Smart Living, improving: Trust → UX → Conversion → AOV → Retention
Project ID: 40650044
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158 freelancers are bidding on average $165 USD for this job

Hi, this is a much more strategic Shopify project than a simple visual refresh, and I understand that clearly from your brief. I can help restructure the catalogue, improve the navigation and product-page flow, and clean up the store for stronger conversion and better tracking. I also like that you’ve highlighted non-destructive SEO, editability, and staged testing, because that is the right way to handle a live store. Happy to review the current setup and outline the highest-impact priorities first.
$59 USD in 5 days
10.0
10.0

Dear [Client], I understand your Shopify Store Redesign, Catalogue Optimization & Conversion Optimization project needs. My experience in similar projects assures me of the importance of enhancing commercial performance over visual aesthetics. I align with the project's focus on restructuring the store for improved performance, user experience, and conversion rates. Emphasizing data-driven decisions and a structured approach to product catalog optimization is key to success. The goal is a tailored storefront that exceeds expectations through improved user experience, conversion rates, and technical performance. Optimizing trust signals, mobile performance, and navigation will drive revenue growth and reduced bounce rates. I am equipped to address SEO, tracking, and performance essentials for acquisition readiness, including strategies for social traffic sources like TikTok. Implementing email automation flows and optimized landing pages will enhance your digital presence. I am committed to delivering measurable outcomes, such as revenue growth, engagement improvements, and technical benchmarks. Let's work together to transform your store into a high-conversion Shopify brand in Beauty, Wellness, and Smart Living. Excited about the opportunity to collaborate and achieve your business objectives. Warm Regards, Ahmad Ayaz
$72 USD in 5 days
8.8
8.8

Hi, I reviewed your request for a Shopify site redesign focused on catalogue restructuring, product data cleanup, and conversion optimisation for a UK Beauty • Wellness • Smart Living store. I’ll rebuild the store information architecture and collection hierarchy, then create a consistent Shopify Templates approach for product pages, navigation, and homepage sections. I’ll also align product titles/descriptions, fix pricing and promotion formatting, improve cart UX, and implement CRO improvements for search, filters, trust signals, reviews/UGC placement, and email capture. You’ll get clean, managed edits inside Shopify with performance and tracking considerations in mind. Let’s discuss here now.
$150 USD in 7 days
8.4
8.4

With a focus on restructuring your UK e-commerce store for enhanced performance, I bring expertise in Shopify design/development and CRO strategies. To tackle the challenges of an overly broad catalogue and low conversion rates, I aim to streamline product data, enhance information architecture, and boost conversion rates. Question: How do you envision the ideal user journey through the store to maximize engagement and conversions for your target audience? Looking forward to the opportunity to optimize your store for improved commercial success and a more curated customer experience. Regards, Yogesh Kumar
$60 USD in 10 days
8.5
8.5

Your project requires a strategic shift from a general marketplace to a curated, high-conversion brand, and I am well-equipped to handle this restructuring. I understand the importance of your five-phase approach—specifically the need to rationalize your catalogue and rebuild the architecture without losing SEO equity or deleting product data. My background includes extensive work with Shopify and conversion rate optimization, supported by a core technical stack of HTML, CSS, and liquid template customization. I regularly handle site audits, speed optimization, and complex data migrations, ensuring that the transition from a messy, supplier-heavy inventory to a high-performing, mobile-first storefront is seamless and data-backed. I have set my bid at $55.62 with a 1-day delivery estimate to get this audit and initial restructuring underway. If you are ready to move forward with a professional who prioritizes performance and clean code, let’s start by discussing your current catalogue challenges.
$55.62 USD in 1 day
8.1
8.1

Your brief is detailed and commercially focused, which is actually very helpful because the real issue here is store structure, product positioning, and conversion maturity rather than just design. I can work on the Shopify UX/CRO side along with catalogue rationalisation, collection structure, product-content cleanup, and trust-building improvements. The goal would be to make the store feel curated and easier to shop, especially on mobile. I’d be glad to discuss the current pain points on a call through here.
$54 USD in 7 days
8.2
8.2

Hi! My name is Marjan and I'm here to offer you my services as a skilled applicant with over a decade of experience working on Freelancer.com. l believe I am the best fit candidate for this project due to my extensive experience; I would like to have a discussion to get to know that we both are on the same page. Once the scope will be locked, I will start working on it right away.
$200 USD in 7 days
8.1
8.1

Hi There I just read your project details regarding the Project: Shopify Site Redesign & Edit Can we do a quick chat right now so that we can discuss the project briefly? I have 10 years of experience in PHP, WordPress, Woocommerce, Cake Php, Codeigniter, Magento, Shopify, Laravel, Adobe Photoshop, Adobe Illustrator, CorelDRAW, Bootstrap, HTML, CSS, Angular, Javascript, jQuery, and My SQL. I appreciate Muhammad Rizwan Atif
$65 USD in 1 day
8.2
8.2

Greetings, I see you're looking for a Shopify expert to revamp your e-commerce store and improve its performance, focusing on a more curated catalog and enhanced user experience. My approach would begin with a comprehensive audit to identify the key areas of improvement, such as product organization, content quality, and conversion barriers. By restructuring your product categories and implementing a more intuitive navigation system, we can create a shopping experience that feels focused and aligned with your brand's values. With a strong background in Shopify development and conversion rate optimization, I can help transform your site into a high-converting platform that not only attracts visitors but also encourages them to make purchases. Together, we can enhance the overall trust and usability of your store. Best regards, Saba Ehsan
$65 USD in 2 days
7.6
7.6

I’ve gone through the scope and this looks like a proper Shopify optimisation project covering audit, restructuring, CRO, SEO, tracking, and launch QA. The strongest part of your brief is the clarity around hero products, category focus, and mobile-first conversion flow, which is exactly what drives better performance in this kind of store. I can help turn the store into a cleaner, brand-aligned shopping experience without making risky live changes. I’m available to get started with an audit-first approach.
$85 USD in 5 days
7.3
7.3

Hi, I understand the need for a complete restructuring and performance optimization of your existing UK e-commerce store, focusing on catalogue optimization and conversion improvement. I will conduct a thorough audit to identify key issues and opportunities, restructure the catalogue into a more focused system aligned with your brand, and redesign the storefront for enhanced clarity, trust, and conversion. How do you envision the ideal user experience on your revamped site, and what specific goals do you have in mind for increased conversions and customer engagement? Looking forward to chatting. Thank you.
$50 USD in 2 days
6.8
6.8

Hello, I specialize in Shopify redesigns focusing on CRO and catalog optimization. I’ll audit your store’s UX, product data, and conversions, then restructure the catalog to align with your brand’s curated focus. My approach prioritizes problem-solving over aesthetics, ensuring faster mobile speed, clearer navigation, and targeted hero products. I’ll rebuild the storefront with benefit-led content, streamlined filters, and TikTok-ready landing pages. My expertise in Shopify Liquid, GA4, and performance optimization ensures measurable improvements in conversion and AOV. Let’s transform your store into a focused, high-performing brand. Thanks-, Webcast Technology
$75 USD in 1 day
6.8
6.8

Hi, this is a restructuring problem more than a redesign, and the JD is clear about treating the Shopify store as a commercial system rather than a visual refresh. The real engineering risk is making catalog, tracking, SEO, and conversion changes in a live store without breaking attribution, discovery paths, or editability for the team after handoff. I usually structure work in phases: baseline audit first, then catalog decisions, then template and conversion changes, then validation. The closest work in my background is Custom Feature Development & Integration, where I dropped into an existing product, audited the code and UX, and shipped targeted improvements with documentation. Squarespace Checkout Streamlining for Meal Service -- 2 is also relevant on reducing purchase friction and tightening the path from browse to cart. For this kind of Shopify rebuild, I recommend separating information architecture, merchandising logic, and storefront implementation so category cleanup does not get tangled with theme changes. With GA4 and TikTok/Meta in scope, I would validate event integrity before touching landing flows or promotions. I build systems for long-term production use, including test environments, rollback awareness, and handoff clarity. If useful, I can sketch the audit and restructuring framework first: KPI baseline, SKU decision matrix, collection model, and conversion-risk checkpoints. Thanks, Hercules
$80 USD in 7 days
6.7
6.7

Hi there, I would tackle your Shopify project by first understanding **what is currently limiting conversions**, then restructuring the store around your Beauty, Wellness and Smart Living positioning. My approach: → Audit the existing store, catalogue, UX and analytics → Identify products to retain, review or archive → Build a clearer collection and navigation structure → Redesign the homepage and product templates for CRO → Improve product content, pricing presentation and merchandising → Optimize cart, bundles, cross-sells and trust elements → Fix SEO, tracking, speed and Core Web Vitals → Test everything before making the final changes live I will work within your constraints and won’t delete products, install paid apps, or make risky SEO changes without approval. The goal is a curated Shopify store that is easier to navigate, faster, more trustworthy and built to increase conversion and AOV. Sushma Singh
$50 USD in 5 days
6.8
6.8

Hi, I’ve carefully reviewed your full project scope and understand that this is not simply a Shopify redesign. The main goal is to restructure the catalogue, improve UX/CRO, strengthen the Beauty • Wellness • Smart Living positioning, and build a store that is genuinely focused on conversion and retention. I can help with: Shopify store audit — UX, catalogue, SEO, apps, speed, tracking and conversion barriers Catalogue restructuring — categories, product rationalisation, retention matrix and 10–15 hero products Mobile-first redesign — homepage, navigation, product pages, cart and trust sections CRO improvements — reviews, UGC, bundles, cross-sells, sticky ATC and conversion-focused product content SEO & tracking — GA4, Meta Pixel, TikTok Pixel, metadata, redirects and schema I also understand your constraints: no product deletion without approval, no unapproved paid apps/themes, no untested live changes, no fabricated claims/reviews, and the Shopify store must remain fully editable. My approach would be data-first: Audit → Catalogue → UX/CRO → SEO/Performance → Testing → Launch, with clear priorities rather than making unnecessary changes. Client feedback: https://www.freelancer.in/portfolio-items/11197697-client-review One question: Do you already have access to the Shopify Analytics, GA4, Meta Pixel and TikTok Pixel data so I can use the existing performance data to prioritise the highest-impact improvements? I’m ready to start immediately. Regards, Monika
$60 USD in 3 days
6.6
6.6

Hi, I'm interested in your project "Shopify Site Redesign & Edit". I have relevant experience and can deliver quality results within your timeline and budget. I'd love to discuss the details. Please feel free to reach out.
$250 USD in 7 days
6.4
6.4

With over a decade of experience in website development and ecommerce management, I am excited to put my expertise and skills at your service for the complete restructuring, optimization, and redesign of your Shopify store. As an adept at both front-end design and back-end functionality enhancement, I can provide you with a comprehensive solution that covers all your requirements. Your project aligns perfectly with my core strengths of Shopify development, product optimization, catalog management, conversion rate optimization (CRO), and SEO. The first phase of an audit and data review is crucial for a well-informed game plan. I confidently handle this phase as I have extensive knowledge in analyzing Shopify Analytics, identifying performance gaps, conversion barriers, and inventory reliability. Further iterating on these insights in the phase two, I will rationalize your product catalog to create a focused, brand-aligned system while retaining any relevant products. By selecting hero products judiciously based on demand/margin/TikTok potential/visual storytelling strength/bundle potential; we'll improve cross-sells/bundles/free-shipping-thresholds/AOV without friction via intelligent cart optimization.
$65 USD in 7 days
6.7
6.7

Hello! We can redesign and optimize your Shopify store into a clearer, higher-converting brand experience. 1. Which part should we tackle first: catalogue structure, UX, or CRO? 2. Do you already have access to analytics, theme, and product data? — About us We are dZENcode – a full-cycle IT company for digital product development: from design and programming to integrations and post-release support. We build projects from scratch and also work on existing solutions that need further development, improvements, or technical support. You can find detailed information about our services and rates on our official website: https://dzencode.com. Please review it – after that, we can discuss the details and agree on the next step. ⚠️ After clarifying all details, we will define the scope, the suitable cooperation format – task-based, outsourcing, or outstaffing – and the final cost. Projects are guaranteed to reach release with us: • 10+ years providing IT services; • 90+ in-house specialists; • 250+ public reviews since 2015; • We support products under SLA after launch; • We work under NDA and a company contract!
$65 USD in 7 days
6.6
6.6

Hi, I can help turn your existing Shopify store into a focused Beauty, Wellness & Smart Living store instead of a general marketplace. I’ll review the current catalogue, organise the collections, select the strongest hero products and improve the homepage, product pages, navigation and cart for better conversions. I’ll also handle SEO, GA4/Meta/TikTok tracking, speed optimisation, filters, email flows and TikTok landing pages. I’ll keep products archived/drafted rather than deleting them, test everything before going live, protect existing SEO/URLs and avoid paid apps without approval. I have 10+ years of web development experience and can handle the project from audit through launch and handover. Thank you Regards, Bhaskar
$80 USD in 7 days
6.0
6.0

This store doesn’t need another visual refresh. It needs commercial restructuring too many products, weak positioning and supplier-style content are making it harder for customers to trust and buy. I can help turn it into a focused Beauty, Wellness & Smart Living Shopify brand, starting with the audit and catalogue rationalisation before touching the storefront. I’ll handle the catalogue matrix, hero-product selection, navigation, mobile-first UX/CRO, product templates, pricing structure, tracking, SEO, speed, filters, email flows and TikTok landing-page system. I’ll also keep your constraints intact: no product deletion, no unapproved paid apps, no untested live changes and no fabricated reviews. My approach would be driven by Shopify data and measurable KPIs such as conversion rate, AOV, ATC rate and hero-product performance, rather than redesigning based on opinion. If you share the store access and current analytics, I can start by identifying which products, pages and conversion barriers deserve attention first.
$65 USD in 7 days
6.0
6.0

Manchester, United Kingdom
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