A non-profit focused on the conservation of tropical rainforest requires some consultancy advice on Google Adwords. We have kindly been granted a significant amount of free advertising by Google and we want to make the most of it to drive traffic to our site and achieve donations.
The job will involve achieving a reasonable understanding of our mission and approach, through looking at our website and an initial telephone conversation. We will then give you access to our google webmaster account and ask you to do some research and then make a short report advising which keywords to target and what ad text to use, and how to optimise our ad spend budget.
Then you will discuss this report with us by telephone and finalize your recommendations based on this discussion. The final report will be the deliverable