Design a visual concept that promotes navel oranges.
Children, soccer mums, sports coaches
Promote navel oranges at sports half time periods e.g. children’s soccer games
Counter position it against energy/ sports drinks; encouraging children to choose fruits as the healthy and natural option.
Show positive nutritional value of the navel oranges and point out the negative aspects of the sports drink.
Opportunity to pair the navel orange with another fruit for e.g apple/pear, to compete against a sports or energy drink.
Develop a catch phrase to go with the ad.