Looking for a researcher to conduct a market analysis of household care products in South Korea. The categories that we are looking to cover under household care products would be:
- Air Fresheners
- Dishwashing Products
- Textile washing products
- General Purpose Cleaners
- Tissue and Hygiene
The project can be approached via two methodologies:
Approach A (only Store Audit and Secondary Research): Freelancer can conduct a few store audits focused on the product categories mentioned above and gather information regarding the popular brands under each product category, typical packaging sizes of the products, product count of different SKUs and prices. After the store audits have been concluded, the freelancer can help us with information gathered from secondary research through relevant links and online resources. The data could be submitted in the format provided by us based on the overall research and analysis.
Approach B (create a research report with data and related information): A researcher can create a market research report using a template that would be provided by us. The report will cover all the 7 product categories mentioned above. The report would require data insights pertaining to total market size, top brands in the market in each product category, distribution channel split, preferred packaging sizes, average prices and growth rates. This approach will not require field visits and will only require research based on that sources or data that you might have or you may look for.
Our recommendation to complete this project successfully would be a mix of both approaches so that you can provide us with the some good and relevant insights.