Using suitable models identify the customer perceived value for the customers for healthcare ( fresenius and Baxter)
LO 1. Identify the value proposition of an organisation and demonstrate how it provides a competitive advantage for the organisation;
LO 2. Critically evaluate the value propositions of a range of companies competing in a market sector;
LO 3. From the analysis of the value propositions in 1 and 2, synthesise a value proposition for a company identifying how it will gain a competitive advantage;
LO 4. Manage information from a range of sources in the formulation of a viable value proposition.
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