Discuss Vodafone and how it has demonstrated considerable international expansion initiatives. Review the organization's strategy, expansion activities, and business growth over the past ten years (approximately) and discuss the following
1. Do you think their selection of international locations/countries was appropriate for their product/service? Justify your answer based on suitable analysis and critical review
2. How did they approach the issue of product diversification or standardization? Establish your answer with the relevant argument
Suggest and discuss using some business frameworks and things such as PESTEL analysis.
You should demonstrate knowledge and understanding of global business environment, concept of demand-supply and market attractiveness frameworks. Competition mapping and strategy formulation should be part of the discussion too. The concepts under consideration should be clearly defined. It should contain appropriate and insightful connections between theory and real-life globalization issues as required by the question. Meaningful application of theory/framework/model is recommended.
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