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Assess firm’s internal strategic environment aspects (i.e, marketing, production, and financial aspects).
1. Select and compute the relevant marketing, production, and financial ratios, over the given 15 quarters of data, to the above assessment.
2. Employ cross-sectional analysis to benchmark your firm’s performance against the industry leader, average, worst, or comparable competitor(s), and
3. Based on (2), identify your firm’s areas of strengths and/or weaknesses
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