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I’m looking for an experienced Substack Publication Manager / Editor to help take an existing publication to its next stage of growth — with a strong focus on audience development, engagement and monetisation. This will be a monthly rolling contract. The publication serves midlife LGBTQ+ men, exploring the experiences, questions and opportunities that come with this stage of life. I’m not simply looking for someone to upload and schedule posts. I want someone who can take genuine ownership of the publication and help shape its growth. The role will include: • Acting as editor — helping refine content, structure, headlines and positioning • Optimising the publication and individual posts for discovery, engagement and conversion • Developing and implementing a subscriber growth strategy • Increasing both free and paid subscriptions • Building reader engagement and community • Understanding and using Substack Notes and other growth opportunities within the platform • Developing a clear monetisation strategy • Setting up and managing paid subscriptions, offers and other potential revenue streams • Reviewing analytics and using the data to continually improve performance • Advising on content strategy and identifying topics and formats that resonate with the audience • Exploring collaborations, cross-promotions and partnerships that can expand our reach Who I’m looking for: You should have proven experience growing and monetising Substack publications. Please be prepared to share examples, results or case studies. Ideally, you’ll either be part of the LGBTQ+ community or be a genuine ally with a strong understanding of midlife LGBTQ+ men and the issues, interests and experiences relevant to this audience. I’m looking for someone who combines strong editorial instincts with commercial thinking — someone who understands that great content, community, growth and monetisation all need to work together. This has the potential to become an ongoing relationship for the right person. When applying, please include: Substack publications you’ve worked on Specific subscriber/growth results you’ve achieved Your experience with paid subscriptions and monetisation How you would approach the first 90 days Your experience or connection with the LGBTQ+ community Your availability and proposed fee/rate I’m particularly interested in hearing from people who can look at an existing publication, identify what’s currently missing, and bring both the strategy and the hands-on execution needed to grow it into a successful paid publication.
Project ID: 40679879
21 proposals
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Active 6 days ago
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21 freelancers are bidding on average £354 GBP for this job

With my extensive history as a ghostwriter, meticulous researcher, and content strategist, I offer a unique blend of editorial instinct and commercial savvy that has consistently translated into successful growth and monetization for various platforms. Substack is no exception. I have honed my skills in scheduling, optimizing, analyzing data, building audience engagement, and perfecting monetization through subscriptions. I can take all these experiences and tailor them specifically to serve the needs of your LGBTQ+ publication on its path to expansion. Cultural sensitivity and understanding are essential for any project targeting a particular community. Although I am not an LGBTQ+ midlife man myself, my passion for amplifying marginalized voices qualifies me as a “genuine ally” as described in your post. In my freelancing journey, I have written extensively on diverse subjects ranging from legal matters to academic literature. This enables me to connect with and understand the perspectives of different audiences with great empathy.
£300 GBP in 1 day
6.3
6.3

Hello, Growing a Substack requires more than publishing consistently. It takes a clear strategy for audience growth, engagement, and monetisation, and this is where I can help. I manage Substack publications with a focus on subscriber growth, Notes engagement, content strategy, SEO, and converting free readers into paid subscribers. I can take ownership of the publication, optimize content and positioning, build a 90-day growth strategy, manage engagement, and use analytics to continuously improve results. Take a quick look at my portfolio and you'll see the fit: https://www.freelancer.com/u/illiyaan5 Let's connect and have a quick chat to discuss your goals and get started. Regards, Illiyaan.
£500 GBP in 7 days
4.6
4.6

Hi there, We can help shape this into a clearer growth and monetisation system, not just a publishing workflow. Our focus would be on editorial positioning, Substack discovery and conversion, plus a practical review of Notes, paid tier setup and the content patterns most likely to resonate with your audience. We would also map the current subscriber journey and identify what is missing in the publication’s structure, messaging and engagement loops. Our initial assumption is that access to current analytics and recent posts will be available for the first review. The platform bid covers an initial phase focused on 90-day Substack growth and monetisation diagnostic with editorial audit, audience funnel review, content/Notes strategy, and a prioritised action roadmap; wider implementation would be separately scoped on Freelancer. Best Regards, 8veer
£490 GBP in 10 days
5.0
5.0

Hello, As someone who has not only worked extensively with Substack publications but has also built a reputation for turning ideas into profitable ventures, I believe I am the ideal candidate for this role. With a deep understanding of audience development and engagement strategies, I've been able to consistently drive both free and paid subscriptions for the creators I've worked with. One of my most notable successes was growing an existing Substack publication's subscriber base by over 300% within the first quarter, which ultimately led to a sharp increase in revenue from both paid subscriptions and other monetization streams. In addition to my expertise in the technical aspects of running a successful Substack publication, I bring valuable lived experience as both a member of the LGBTQ+ community and an active ally. This unique perspective will allow me to tap into the specific needs and interests of midlife LGBTQ+ men, which our publication centers around. My creative storytelling skills, solid editorial instincts, commercial acumen, and data-driven decision making make me adept at curating content that resonates deeply with the desired audience while driving growth and monetization. If given the opportunity, my approach in the first 90 days would be to conduct a comprehensive analysis of your current strategies to identify loopholes and underutilized growth opportunities. From there, I would implement robust solutions that emp Thanks!
£250 GBP in 2 days
3.2
3.2

Hi, Aashiq here from Cape Town, South Africa. This project instantly caught my eye, so I had to reach out. I see you're looking for someone to take genuine ownership of your Substack publication, focusing on audience development and monetization specifically for midlife LGBTQ+ men. I have helped several publications grow their subscriber base and increase paid subscriptions through strong editorial instincts and effective growth strategies. I can share successful case studies that highlight my ability to develop community engagement and optimize content for discovery and conversion. Based on what you mentioned, here is how we would approach the project: - Conduct a thorough review of current content and analytics. - Develop a targeted growth strategy for subscribers. - Optimize existing posts for engagement and monetization. - Explore collaborations and partnerships to expand reach. You can expect clear communication and a seamless, user-focused solution to ensure your publication thrives. Best Regards, Aashiq
£700 GBP in 14 days
3.3
3.3

Hello, I can help take your existing Substack publication to the next stage with a practical focus on **editorial quality, subscriber growth, engagement, and monetisation**. I understand that this role requires more than scheduling posts. I can support content refinement, headlines and positioning, discovery optimisation, subscriber conversion, Substack Notes, analytics, paid subscription strategy, offers, collaborations, and ongoing audience development. My approach would begin with a publication audit covering current content, subscriber journey, engagement, analytics, and monetisation. From there, I’d build a focused 90-day strategy: • **Days 1–30:** Audit, positioning, content opportunities, conversion points, and baseline metrics • **Days 31–60:** Implement growth experiments, improve content/discovery, strengthen engagement and paid conversion • **Days 61–90:** Analyse results, refine successful strategies, and develop scalable partnerships and revenue opportunities I’ll use data alongside editorial judgment to identify what resonates with the midlife LGBTQ+ male audience and turn those insights into actionable improvements. I’m comfortable with an ongoing monthly arrangement and can provide regular reporting on subscriber growth, engagement, conversion, and monetisation performance. I’d be happy to review the existing publication and discuss the current subscriber numbers, paid/free split, and goals before proposing the most suitable monthly scope and rate.
£250 GBP in 2 days
3.2
3.2

Ethan here, from South Africa. Your project immediately caught my eye. I'm really excited to partner with you. I appreciate your focus on audience development and monetization for your Substack publication aimed at midlife LGBTQ+ men. In a similar project, I helped grow a publication by refining its content and implementing targeted engagement strategies, resulting in a significant increase in both free and paid subscriptions. To approach your project, I would first analyze existing content and audience engagement to identify opportunities for improvement. I believe in creating a subscriber growth strategy that not only attracts new readers but fosters a genuine community. Quality is paramount. I will ensure that every piece of content is polished, strategically positioned, and optimized for maximum impact. It’s not just about posting; it’s about creating a thriving publication that resonates with your audience. Please feel free to reach out so we can connect and further explore how I can contribute to your project's ABOVE THE REST SUCCESS. Kind regards, Ethan
£300 GBP in 8 days
0.0
0.0

You want ownership of an existing publication for midlife LGBTQ+ men, not a scheduler, so the first job is an audit of what is already working and what is missing before any growth push. For the first month I would deliver a written audit of your archive and positioning, a rewrite of your about page and welcome email, an editorial calendar with post types and cadence, headline and subject line rewrites on future posts, a Substack Notes plan for discovery, and a paid tier proposal covering price, offer and what sits behind the wall. Analytics get reviewed monthly against open rate, subscriber growth and conversion to paid. The audit lands within five days of getting access, with two revision rounds on it and on each strategy document. Two questions: what are the current free and paid subscriber numbers, and is the paid tier already live or something we launch from scratch?
£255 GBP in 7 days
0.0
0.0

i am a Publication manager and Editor with the proven track record of growing and monetizing publications I have deep experience with audience development paid subscriptions and reader engagement in my approach to the first 90 days I will focus on analyzing current performance and implementing a strategic growth plan I have a strong understanding of the Midlife LGBTQ Plus community and look forward to contributing to your publication success.
£500 GBP in 7 days
0.0
0.0

Hi there, I read your project description carefully, and I would love to step in as your Substack Publication Manager and Editor. With a strong focus on audience development, high-converting content positioning, and structured monetisation strategies, I can help take your publication to its next growth phase. I understand you need strategic ownership rather than basic post-scheduling, and I am fully equipped to drive reader retention and conversion for your target audience (midlife LGBTQ+ men). How I will add value: Editorial & Positioning: Refining headlines, structuring posts for high readability, and polishing content tone. Audience Growth: Implementing newsletter optimization tactics, cross-promotions, and engagement-driven call-to-actions (CTAs). Monetisation: Developing strategies to convert free subscribers into loyal paying members. Let’s discuss your publication's current metrics and immediate growth goals so we can get started right away. Best regards,
£299 GBP in 7 days
0.0
0.0

Provides a high-level view of project health and trajectory for stakeholders without overwhelming them with individual task lists A marker of progress rather than a task of physical work; it takes no time or resources itself
£500 GBP in 7 days
0.0
0.0

Straight answers to your list first, so you can rule me in or out on facts rather than adjectives. Substack publications managed: none. Subscriber results I can attribute to a publication I ran: none. I am not part of the LGBTQ+ community and I won't claim lived insight into midlife gay men's experience that I haven't earned — on the audience itself, you would be editing me. What I do bring is the commercial half you describe: what a publication promises and to whom, why free readers don't convert, and how people find it — search, recommendations, cross-posts, referrals. First 90 days, concretely: read the whole archive and rank every post by open, click and conversion; find the three or four topics that actually pull; rewrite the About page and welcome sequence around those; then design a paid tier with a defined promise rather than "more of the same". £400/month, rolling, cancel any time. In month one you get the archive audit and the 90-day plan as documents you keep either way. Which publication is it? I'd rather read it before either of us commits.
£400 GBP in 30 days
0.0
0.0

Minnaar here I understand the unique challenges of growing a Substack publication, especially one focused on midlife LGBTQ+ men. My experience includes managing and scaling several Substack publications, where I successfully increased subscriber counts by over 150% through targeted content strategies and community engagement. I excel in refining content for maximum impact, optimizing posts for discovery and conversion, and developing monetization strategies that resonate with audiences. In the first 90 days, I would conduct a thorough analysis of your current publication, identify gaps, and implement actionable strategies to boost both free and paid subscriptions. As a strong ally with a deep understanding of LGBTQ+ issues, I’m committed to fostering an inclusive community and driving engagement. I am available for a monthly contract and would love to discuss how we can elevate your publication together. Best Regards, Minnaar
£400 GBP in 7 days
0.0
0.0

We recently completed a project focused on optimizing audience engagement and monetization for a Substack publication, and I can seamlessly transition to help elevate yours. My experience aligns perfectly with your emphasis on refining content and developing a subscriber growth strategy tailored for midlife LGBTQ+ men. I bring proven expertise in growing Substack publications, having successfully implemented strategies that increased both free and paid subscriptions. My approach combines strong editorial instincts with a keen understanding of the commercial landscape, ensuring that content resonates while driving revenue. I would like to discuss your project in further detail. Best Regards, Hanken8or.
£300 GBP in 3 days
0.0
0.0

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