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PLG Onboarding & Activation About Affily Affily Network is a modern content collaboration platform built for creative teams, agencies, and professional content creators. We help users collect, review, approve, organize, and deliver creative assets in one place — replacing the fragmented stack of WeTransfer, Google Drive, Dropbox, Slack, email, and Frame.io. Everything in the product maps to one framework: Collect → Review → Deliver. Who we serve: Primary: Founder-led creative, content, UGC, influencer, and video production agencies (roughly 3–20 people). Secondary: Individual professional content creators — UGC creators, influencers, photographers, videographers, freelance editors — working directly with brands. We're inspired by Stripe, Notion, Linear, Figma, and Dropbox: polished, effortless, and built for fast activation from the first few minutes in the product. The Role We're growing our user base through outbound and need someone to make sure the people who sign up actually get to their "aha moment" — and go on to upgrade to a paid plan. We're looking for someone who lives at the intersection of PLG strategy, onboarding UX, and conversion design. This isn't a pure UI role and it isn't a pure email/marketing role — it's someone who can diagnose why users aren't activating, design the flow that fixes it, and write the copy/emails that carry it. What you'll work on Guided onboarding / product tour for new signups Onboarding email sequences (founder-led tone, not generic drip) In-app checklists, tooltips, and empty states that teach rather than sit blank Upgrade triggers and prompts tied to real value moments, not generic paywalls Identifying and fixing drop-off points in the current activation funnel What success looks like More free users reaching their first real "aha moment" (first upload, first shared workspace, first creator invited, first Delivery Page sent) — and a higher rate of those users converting to a paid plan. What We're Looking For PLG SaaS experience specifically — you've worked on onboarding/activation for a self-serve B2B SaaS product before, not enterprise sales-led onboarding. UX writing / microcopy skills — you can write short, clear, action-oriented copy. We'll ask to see writing samples. Lifecycle email experience — you've built onboarding sequences before, not just one-off newsletters. Comfort reading data, not just designing — you can look at funnel data, session recordings, or user conversations and turn that into a concrete change, not just a "best practices" template. Able to work inside an existing design system — you'll design flows and specs; we handle final implementation. This is about strategy and structure, not reinventing our visual identity. Application Task We want to see how you think, not just hear about it. Please: 1. Sign up for a free Affily account and go through the product as a new user would. 2. Write up your honest first impressions — where did you get stuck, what wasn't clear, what would you have expected to happen next? 3. Propose your approach to activation and conversion for Affily specifically — not a generic framework. Tell us: - Your top 2–3 hypotheses for why free users aren't activating. - How you'd validate them. - One concrete onboarding flow you'd design to get a new user to their first "aha moment" faster. - One concrete upgrade trigger — where and when you'd prompt a free user to go paid, tied to a real value moment they've just experienced. Bonus (not required, but it'll stand out): A visual — a wireframe, flow sketch, Figma mockup, or even a rough hand-drawn diagram — of one piece of this you'd actually build for us. We want to see how you think in flows, not just words. How to Apply Create a free acount and send us your Affily account email with your review and suggestions and approach
Project ID: 40642919
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49 freelancers are bidding on average $476 USD for this job

With extensive experience in web and mobile development, as well as AI automation, I bring a unique perspective to the PLG Activation and Retention Specialist role at Affily. I've not only worked on onboarding/activation for B2B SaaS products but also understand the bigger picture of the entire software lifecycle -- from development to user adoption. My skills align perfectly with your needs: I'm proficient in UX writing and have built onboarding sequences that effectively engage users, not just inform them. I excel at using data-driven insights to make informed design decisions and actionable changes in line with dynamic user expectations - an ability that will prove invaluable as I evaluate your product's activation funnel. Moreover, my approach to problem-solving emphasizes practicality which explains why my past clients appreciate working with me. It seems like working inside existing design systems is important to you, and I assure you that not only am I comfortable working within constraints but also find innovative ways to optimize these systems. As such, my primary goal would be to leverage Affily's offering in a way that ensures a seamless journey for users toward their 'aha' moment while encouraging them to embrace paid plans for greater value. Let's collaborate!
$500 USD in 3 days
5.4
5.4

Hey! I specialize in PLG SaaS growth with 9+ years of experience improving onboarding, activation, lifecycle journeys, and conversion funnels. I can analyze Affily’s user journey, identify activation friction, and design focused onboarding experiences that move users toward real product value. Here’s how I can help: • Audit onboarding, funnel data, session behavior, and user friction points • Design guided flows, checklists, tooltips, and value-focused microcopy • Build lifecycle email sequences around activation and user behavior • Create value-based upgrade triggers tied to meaningful product moments Could you clarify which activation event currently has the biggest drop-off, so I can prioritize the strongest opportunity first?
$500 USD in 7 days
4.9
4.9

Hi, I can help improve Affily’s PLG onboarding, activation, retention, and free-to-paid conversion by focusing on the first real “aha moment”: upload → shared workspace → creator invite → Delivery Page sent. The best solution is to first go through Affily as a new free user, document where the flow feels unclear, identify activation drop-offs, and then design specific onboarding improvements around your Collect → Review → Deliver framework. I’ll focus on practical changes, not generic PLG advice. I’m comfortable with B2B SaaS PLG strategy, onboarding UX, activation funnels, lifecycle emails, founder-led copy, in-app checklists, empty states, upgrade prompts, user research, funnel analysis, conversion optimization, and customer retention. Deliverables will include: * New-user onboarding audit * First-impression review * 2–3 activation hypotheses * Validation plan using data/session/user feedback * Guided onboarding flow * In-app checklist and tooltip copy * Empty-state copy improvements * Founder-led email sequence * Value-based upgrade trigger * Retention and conversion recommendations * Optional wireframe/flow sketch I’ll focus on helping free users understand Affily faster, complete their first meaningful workflow, and upgrade only when the paid prompt is tied to real value they just experienced. Best regards Ankit
$250 USD in 4 days
2.7
2.7

Onboarding new users can be tricky, especially when they hit roadblocks and don't find what they need right away. If the activation process isn’t smooth, users may feel lost and disengage, leading to lower conversion rates. This can create a frustrating cycle where potential paying customers fall through the cracks. I can streamline Affily's onboarding by designing a guided tour that highlights key features, ensuring users quickly reach their "aha moment." I'll craft engaging email sequences in a relatable tone, focusing on real value moments to prompt upgrades. By analyzing user behavior and identifying drop-off points, I can create targeted interventions that resonate with your audience. I’ll ensure my approach aligns with your goals and provide revisions to meet your expectations. What are your current challenges in the activation funnel? Are there specific metrics you want to improve, like conversion rates or user engagement?
$300 USD in 7 days
2.4
2.4

✅✅✅ Hi, there ✅✅✅ I am excited about the opportunity to work on the PLG Onboarding & Activation project for Affily Network. With my extensive experience in PLG SaaS onboarding and activation, coupled with my strong UX writing and lifecycle email skills, I am confident in my ability to drive user engagement and conversion. To address the challenge of free user activation, I would hypothesize that potential barriers may include unclear navigation, lack of personalized guidance, and insufficient incentive to upgrade. To validate these hypotheses, I would analyze user behavior data and conduct user interviews for insights. For the onboarding flow, I would design a guided tour highlighting key features, personalized checklists, and interactive tooltips to ensure a smooth user journey towards their first "aha moment." Additionally, I would implement upgrade triggers tied to significant value milestones, prompting users to transition to a paid plan at opportune moments. I have signed up for an Affily account and will provide my detailed review and tailored approach based on my user experience. I am eager to showcase my strategic thinking and design skills through a concrete plan to enhance user activation and conversion for Affily. ✌️ Predrag ✌️
$500 USD in 7 days
1.9
1.9

Hello! I’ve been recommended by a Freelancer Recruiter. Nice to meet you. I understand that Affily is looking for a PLG Activation and Retention Specialist to improve the onboarding and activation process for new users, increasing the rate of free users reaching their "aha moment" and converting to a paid plan. With my experience in PLG SaaS onboarding and activation, I can analyze user behavior, identify drop-off points, and design effective onboarding flows and email sequences. I can also leverage my UX writing and microcopy skills to craft clear and action-oriented copy. Happy to hop on a quick call (no obligation) to discuss architecture, timeline, and a clear plan + quote.
$500 USD in 7 days
1.6
1.6

Hi , I’d love to help improve Affily’s activation and retention. What stands out is the clear product promise: Collect → Review → Deliver. That’s strong, but the first-run experience has to get users to one unmistakable “aha” moment fast, especially for founder-led agencies and solo creators. My approach would be: - Review the new-user journey end to end and identify where intent drops between signup and first value. - Tighten onboarding around the first success path: first upload, first collaboration, first Delivery Page. - Rewrite microcopy and lifecycle emails so they feel founder-led, clear, and action-oriented. - Use funnel data and user behavior to prioritize changes tied to activation and upgrade moments. - Design upgrade prompts only at real value moments, so paid feels like the natural next step. I’d also document first impressions honestly, then turn them into concrete hypotheses, validation steps, and a practical onboarding flow spec that fits your existing design system. If useful, I can structure the work around activation audit, onboarding flow redesign, lifecycle copy, and upgrade trigger strategy. Best,
$650 USD in 8 days
0.0
0.0

The bottleneck is free users not reaching the key activation "aha moments." The root cause is lack of targeted onboarding flows and upgrade prompts tied to real value triggers. I will analyze funnel drop-offs and design precise activation flows with in-app checklists and microcopy-driven guidance to drive user actions. Email sequences will complement onboarding with founder-led, conversion-focused messaging to push conversion points. Activation rates will improve; I will verify via funnel metrics and user feedback improvements within weeks. What current user behavior data have you analyzed to identify the biggest friction points in activation?
$500 USD in 7 days
2.2
2.2

I can help design a guided onboarding flow that ensures new users reach their "aha moment" quickly. My first step will be analyzing current drop-off points in the activation funnel to identify areas for improvement. Based in Toronto, I work efficiently and remain responsive throughout the project. Let's get started on enhancing user engagement and conversion for Affily.
$250 USD in 7 days
0.0
0.0

Hi Ridwan, I will deliver an onboarding flow and upgrade trigger for Affily's B2B SaaS platform. I'll analyze the current activation funnel and propose changes within the 250-750 USD budget. Can I start by signing up for a free Affily account and sending my review? Waiting for your response in chat! Best Regards.
$500 USD in 3 days
0.0
0.0

⚠️ If you're not happy, you don’t pay. ⚠️ Hi Affily Team, Thank you for checking my proposal and sharing the detailed project brief. I can enhance your onboarding experience for Affily using user-centered design and data-driven insights with a modern, engaging approach. I will deliver: - A guided onboarding experience that highlights key features. - Custom onboarding email sequences with a personal touch. - In-app checklists and tooltips designed for seamless learning. - Upgrade prompts tied to specific user achievements. - Data analysis to identify and rectify drop-off points. You will also receive: - Comprehensive documentation for easy reference. I am confident I can execute your vision professionally and efficiently. Looking forward to discussing timeline and next steps. Best regards, Manthan.
$400 USD in 10 days
0.0
0.0

Hi, Affily is exactly the kind of PLG product I enjoy working on: a polished workflow with clear activation moments, where onboarding, microcopy, and lifecycle email can directly drive conversion. I’d approach this by first signing up as a new user and mapping the first-session friction points against your Collect → Review → Deliver framework. Then I’d propose targeted fixes around the first aha moment: upload, shared workspace, creator invite, and first Delivery Page sent. My focus would be practical: diagnose drop-off, tighten the guided onboarding flow, design in-app prompts that teach rather than interrupt, and craft lifecycle emails that feel founder-led and timely. I’d also look for upgrade prompts tied to real value moments, so paid feels like a natural next step instead of a generic paywall. If useful, I can share a concise activation audit structure and a prioritized set of experiments for Affily. Best, Panagiotis
$555 USD in 6 days
0.0
0.0

Hey , I just went through the project description, and I see you are looking for someone experienced in Content Strategy, Product Management, Email Marketing, Data Analysis, Customer Success, Product Design, Customer Retention, Conversion Rate Optimization, SaaS and User Research. It instantly reminded me of a client who faced similar challenges, and I knew I had a tailor-made solution for it. Please review my profile to confirm that I have great experience working with these tech stacks. While I have few questions: • Is there anything else you’d like to add to the project details? • What’s the top hurdle you’re facing with this project? • What is the timeline to get this done? Why Choose Me? 250+ Projects. 5 Years. Zero Misses. My reputation is built on a single metric: Flawless Execution. While others promise quality, my last 100+ consecutive 5-star reviews prove it. I don’t just finish the job; I set the standard. The portfolio here is just the tip of the iceberg. To respect client confidentiality, my recent heavy-hitters aren't public, but I can share them 1-on-1. Regards, Ali .
$250 USD in 4 days
0.0
0.0

Hello, I am a seasoned PLG activation and retention specialist with extensive experience in onboarding and activation strategies for B2B SaaS products. After thoroughly reviewing your project description for Affily Network, I am confident in my ability to help drive user engagement and conversion. I have a proven track record in developing guided onboarding experiences, crafting effective email sequences, and optimizing in-app interactions to ensure users reach their "aha moment" swiftly. My expertise lies in diagnosing user activation barriers, designing intuitive flows, and creating compelling copy that drives action. I have previously worked on similar projects, focusing on enhancing user experiences and increasing conversion rates for self-serve SaaS platforms. My proficiency in UX writing, lifecycle email campaigns, and data analysis enables me to deliver tangible results aligned with your goals. I look forward to discussing how my skills and experience can contribute to the success of Affily Network. Please feel free to reach out to further explore how we can collaborate effectively. Best regards,
$550 USD in 7 days
0.0
0.0

Hey, I can help you improve Affily’s activation and retention flow by combining product onboarding, automation, user behaviour tracking and conversion-focused workflows. You can review my work here: https://www.freelancer.pk/u/UmairBuildsAI I work with AI automation, APIs, full-stack systems and SaaS workflows, so I can help turn activation events such as first upload, workspace sharing, creator invitation and delivery into measurable user journeys. I can also structure onboarding emails, in-app prompts and upgrade triggers around these real product milestones, while using funnel data to identify where users are dropping off rather than relying only on generic PLG patterns. I’d first go through the existing signup-to-activation journey, map the key friction points, define measurable activation events, and then build a focused onboarding and retention strategy around the Collect → Review → Deliver workflow. Could you please share access to the current analytics/session-recording data, if available, so the recommendations can be based on actual user behaviour? Happy to jump on a quick call to review the project flow and get your project live smoothly. Best Regards, Umair
$250 USD in 7 days
0.0
0.0

⭐⭐⭐⭐⭐ Hi, I’ve recently worked on SaaS and product-growth projects involving onboarding flows, user activation, lifecycle communication, conversion optimization, and UX improvements. I understand that Affily’s challenge is not simply adding a product tour, but getting users to experience value quickly enough that upgrading feels like a natural next step. For Affily, I’d first go through the product exactly as a new user, map the activation funnel around the key moments you identified, and identify where users hesitate or lose context. I’d then develop specific hypotheses, validate them using funnel data, session behavior, and user feedback, and turn the findings into actionable onboarding changes. I’d focus the onboarding around one clear first success—such as uploading assets and creating the first shared workspace—rather than overwhelming new users with every feature. Upgrade prompts would appear immediately after meaningful value moments, such as sending a Delivery Page or inviting a collaborator. I can also create the onboarding email sequence, checklists, tooltips, empty-state copy, and detailed flow/spec documentation while staying inside your existing design system. I’ll provide a structured activation plan, concrete recommendations, copy examples, and a practical roadmap that your team can implement directly. I can complete the application evaluation carefully and start immediately. Thanks
$250 USD in 5 days
0.0
0.0

Hello, I have reviewed your posting and understand that Affily needs a PLG specialist who can turn new signups into activated users and ultimately paid customers—not simply redesign onboarding. I’m a PLG SaaS and product growth specialist with experience across onboarding UX, conversion optimization, lifecycle email, UX writing, user research, and funnel analysis. I can audit Affily’s current activation journey, identify the biggest drop-off points, and build a focused onboarding flow around key aha moments such as the first upload, shared workspace, creator invite, and Delivery Page. I’ll also develop targeted email sequences, in-app guidance, and value-based upgrade triggers, supported by measurable hypotheses and validation through funnel data and user behavior. Please let me know if my profile interests you; we can schedule a time to discuss. Thank you, Elijah M.
$400 USD in 5 days
0.0
0.0

Hi Your project focusing on AI account subscription and API Key generation for Claude by Anthropic matches my expertise. The key technical challenge is automating the subscription and key generation process without disrupting existing systems. By using Python scripts and automation libraries like Selenium, I can effectively streamline and automate your workflow. I recently developed a similar AI-powered system for a SaaS client using Python and Django, which significantly improved their account management. It's promising that you already have email accounts and tutorials prepared, providing a strong starting point. I can optimize your current setup and align it with your business goals. Let me walk you through a custom approach to enhance your process efficiency. Thanks, Shammi
$500 USD in 7 days
0.0
0.0

Hello! We can help shape your onboarding and activation flow to drive stronger free-to-paid conversion. 1. Are you open to working with an external contractor or team for these tasks? 2. Which parts should we focus on first: onboarding, emails, or upgrade prompts? — About us We are dZENcode – a full-cycle IT company for digital product development: from design and programming to integrations and post-release support. We build projects from scratch and also work on existing solutions that need further development, improvements, or technical support. You can find detailed information about our services and rates on our official website: https://dzencode.com. Please review it – after that, we can discuss the details and agree on the next step. ⚠️ After clarifying all details, we will define the scope, the suitable cooperation format – task-based, outsourcing, or outstaffing – and the final cost. Projects are guaranteed to reach release with us: • 10+ years providing IT services; • 90+ in-house specialists; • 250+ public reviews since 2015; • We support products under SLA after launch; • We work under NDA and a company contract!
$500 USD in 7 days
0.0
0.0

We've recently helped a B2B SaaS company enhance user onboarding, resulting in increased activation rates and user satisfaction. I will help you create an engaging and effective onboarding experience that guides users toward their "aha moment" and drives conversions to paid plans. Your focus on a clean, professional, and user-friendly experience is essential. I understand the need for seamless onboarding flows and tailored communication to keep users engaged. I specialize in PLG strategy and UX writing, creating concise and actionable copy that resonates with users. Although we are still building our portfolio on freelancer.com, we have numerous 5-star reviews on similar projects on other platforms. It would be my privilege to assist with your project. Trusting me with this task will be a choice you won’t regret. There's no pressure at all. Best case, we create something great together. Worst case, you get a free consultation and a clearer direction for your project. Regards, Henco Burger.
$300 USD in 7 days
0.0
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