We are a funded stealth startup in the wooden toys category.
We intend to explore the market for toys that would inculcate some deeper level of competition for kids to be more engaged with. From my observations, these wooden toys that we would play with far longer duration when we were kids doesn't apply to the current generation. Further these toys are usually bought as gifting item rather than the kid asking their parent to buy it for them. We intend to see how this sense of competition and play can be inculcated within the traditional wooden spinning top which is spun by releasing a rope spun around it. My initial idea was to include some electronics within the top that can measure parameters such as the RPM and duration of Spin. These parameters can be communicated to a smartphone app or another device that can give some weighted score that kids can compete with. I'm not specific that it must be this way. I'm open to ideas that you can produce. My vision is to reinvent the traditional wooden toys that have been in India for more than a millennium, to retain the cultures and encourage more kids to play with such toys.
Our strength lies in our network of distributors, so time to market isn't really a problem but our challenge is in building proof-of-concepts, prototypes, and production-ready models. The image of wooden spinning top has been attached, as a reference.