Company name: Wheatgold International ltd.
Motto: Wheatgold - whole wheat for health and peace of mind
Slogan: Wheatgold -better than real gold
Goal: to start a company that will promote and sell Western Canadian organic and non organic wheat and other grains (in 3kg bags) and accessories direct to the consumers using Amazon services. Reach sales of $450,000 within the first twelve month of full operations (about 25,000 bags = 100,000kg = 220,000lbs = 3,700 bushels).
Mission statement: To supply high quality Western Canada grown wheat kernels both organic and non organic and other whole grains to the consumers in a convenient mylar food grade storage bag that will make the grain last for decades. Also provide accessories such grain grinders, food blenders (for grinding), bread making machines, useful books and grain recipes. Also on the Wheatgold website the customers will be shown with easy to understand words, pictures and videos how to make bread and other grain products and how to best grind grains at home.
The company message and story is to convey to the potential customers the great benefits and importance of both storing and using whole wheat for health, security and peace of mind. This to be accomplished by an effective ongoing promotional advertising campaign directing potential customers to our our Wheatgold website that will be linked to Amazon.
Customers to be encouraged to bake their own bread using the free bread and bun recipe and also make their own cereals, snacks etc. from the stored whole wheat on a weekly basis, thereby saving money, having more security and staying more healthy. A win -win situation.
Customers will be will be taken good care of both by the Amazon business model and when dealing directly with Wheatgold in a friendly and respectful way without compromising company standards, thereby building a one-to-one long lasting good relationships.
Orders will be processed and shipped from Amazon no later than two working days following reception of the order. All products to be carefully inspected prior to shipping (to Amazon).