This project involves the creation of a web based application that allows for the creation and distribution of both generic and customised content to a range of defined client accounts.
The content will include WordPress blog posts as the base content and then appropriately created snippets to promote the post via facebook and a 3rd party newsletter posting service. The FB and Newsletter post will include a link to the respective URL of the WP blog post.
(So, each unique piece of content will be edited on one page containing the blog post, FB snippet and newsletter item.)
The content will be crafted in a way that not only allows for spinning, but also the insertion of client placeholder information. This allows us to create a library of content that can be repurposed and customised across multiple client accounts.
(That is, a single piece of content can be customised using client placeholder data to personalise each element. Furthermore, spinning the content will make all content unique.)
We’ll be able to track the impressions and user engagement from each of the platforms we post to.
Note: Spinning on all relevant areas is possible.
For a full project description please see the attached project details.
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