Redesign - Blog, Community, & Ecommerce Integration

Established DJ community invites qualified designers & developers to submit a proposal for consideration to be a contractor for the redesign of its blog, forum & online store. Below please find details describing the goals of the project, the procedure for submitting a proposal & the selection process.


Redesign blog & web store for tighter integration & better performance.

BLOG: We believe that finding smart ways to bring content forward & providing tools to explore the archives will help support the community as well as create a stronger platform for advertising plus an expanded, stable product offering. Wrapping the whole thing in a refreshed UI will reflect the quality, authority, & polish already present in the content. Content will drive traffic, discussion, time on site, advertising, & in turn commerce.

WEBSTORE: With conversion rates amount 1%, we must optimize the web-store to capture traffic & convert it more efficiently into sales and/or prospects. Customers need to have a clear path for finding the right products & our sales team needs a platform that can be tested & leveraged to produce far better results.


The 2 most important conversion goals of the new site are

1. To convert a visitor into a regular reader or subscriber.

2. To convert readers and subscribers into customers and ambassadors for the brand.

Therefore, design of the new website should:

+ Maximize the first land and make each page more sticky, improving bounce rates.

+ Add value to the user experience at every opportunity increasing time on site and page depth.

+ Minimize confusion as to the purpose of a page, or location of a resource, information, or a product.

+ Contain elements of discovery, surprise, utility, & affirmation when someone clicks on a link.  This discovery should encourage the user to explore deeper into the site.

+ The navigation of the site should work in such a way that the user is not confused about where to find content, but is encouraged to continue browsing through the site to discover things they were not expecting or looking for.

+ Provide clear opportunities at each step of their navigation to convert to a higher level of engagement.

+ Encourage users to become an active part of a rich dialogue and community. It should be apparent to the user that there has been tremendous support around the organization’s mission and through that support the user can make connections to like-minded people.

+ Capture the character and personality of the organization, its founder and our readers.

"Complementary" describes an addition that produces completeness or perfection in something -- this is how we would like to present all our content, videos and products throughout the site.  We want placement & inclusion of content, video & product to appear complete & complementary, rather than cobbled together & arbitrary.  Design for the blog & forum pages should include areas for ads.


Ultimately, the website should convey immediate understanding that we are a unique, comprehensive and reliable source of information; readers should feel that they are part of a growing, exciting and friendly community built around the goal of learning & sharing knowledge


+ Successful candidates will possess & demonstrate

+ Experience redesigning high-traffic WordPress blogs & integrating them with other open-source software, specifically vBulletin & Magento Commerce.

+ Quality of response, including detailed solution/approach to our specs.

+ Engagement terms that consider that we are a recent, but profitable start-up looking to grow the business through implementing scalable online commerce solutions & achieving process & cost efficiency.

+ Ability to provide ongoing web site support.

+ Ability to provide documentation & hands-on demos for end-users post-project delivery.

+ Prior experience organizing content & video-rich web sites in order to monetize traffic & capture leads.

Evner: jQuery / Prototype, Magento, PHP, vBulletin, WordPress

Se mere: wordpress support online, wordpress software cost, wordpress sites developers, wordpress resource, wordpress project documentation, wordpress opportunities, wordpress ecommerce developers, wordpress documentation for developers, wordpress developers online, wordpress developers forum, wordpress developers cost, wordpress designers & developers, wordpress designers and developers, wordpress demos, wordpress contractor rates, wordpress blog developers, wordpress blog designers, where we can find leads, where to make blogs, where to look for web designers, where to find wordpress developers, where to find website designers, where to find web page developers, where to find sales people, where to find product and brand design

Om arbejdsgiveren:
( 0 bedømmelser ) San Francisco, United States

Projekt ID: #941292

21 freelancere byder i gennemsnit $5102 på dette job


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