Wedding cake website and installation

Website design brief for Velveteen


Velveteen is a bespoke wedding cake business in Wimbledon, London. Our target clients are successful young professional who live in the local area. We will attract them by offering aspirational cake designs with a focus on sugar flowers and a variety of interesting flavours. What we’re not about is cutesy, frilly cakes like the majority of designers offer.

[url removed, login to view]

We’d like you to design a website in Wordpress and install it to VelveteenBaker.com. We have some ideas on what we like from other websites (see [url removed, login to view] and url’s below) but we’re looking for creative input from you. To help facilitate discussions, we propose to have a separate Skype conversation with Freelancers who are interested in the project so we can understand your ideas and how best to proceed with the project.

Must have’s

• Have an editorial, aspirational and grown up style (absolutely no pinks and frills!)

• Simple and easy to navigate, not too many clicks to find what the viewer is looking for

• Pages load very quickly

• facebook, Google+ icons linking to relevant facebook and Google pages

• Copy and photographs easy to update and change through Wordpress

• Correct screen sizing on the main web browsers and automatically adjust to fit different screen sizes including ipad.

• London phone number and contact email address on every page

Would be nice to have

• A magazine feel and look

• Ideally avoid a traditional layout of a webpage with a page bar at the top – can we make the website flow from one page to the next without being annoying for the viewer

• We like the attached font (another_typewriter) in a dark grey but happy for your input on the most suitable font

• Black or dark colour back ground

• Use different picture frames to frame content

• Copy and pricing next to the image of each cake

Example of a site we like

• [url removed, login to view]

Wordpress theme that we like

• [url removed, login to view]

• This site template could be used but we’d like your creative input. Let us know if you’d like the Wordpress zip file for the TheStyle template

Example of a site that we don’t like

• [url removed, login to view]

• [url removed, login to view]


• Homepage including about us

• Core gallery with 10 cakes (more will be added over time)

• Collection gallery with 3 cakes (cakes will be transferred from the Collection to the Core gallery over time and new ones added to the Collection to keep it fresh and new)

• Blog

• Contact us (including details on coming to a consultation and a contact us proforma, something like [url removed, login to view] is fine and it would be good to have the Google map – address details to follow)

• Flavours

• Testimonials

Velveteen logo

As part of the project we’d like you to design a logo for Velveteen to be used on the website and other written communication.

Time to complete

1 month after the project has been awarded for both the website design, logo and uploaded.

Evner: Grafisk Design, HTML, PHP, Web Hosting, Web Design

Se mere: website london, cake website html project, youtube logo designers, youtube background picture, youtube background image, young web designers, young freelancers in uk, young freelancers, www professional freelancers, www freelancers com uk, www designers icons, www best website designs, wordpress website designers uk, wordpress website design business site content, wordpress used by designers, wordpress theme for website designers, wordpress theme for web designers, wordpress theme for designers, wordpress theme find freelancers, wordpress professional designers, wordpress installation freelancers, wordpress freelancers london, wordpress designers uk, wordpress blog designers uk, wordpress blog designers

Om arbejdsgiveren:
( 95 bedømmelser ) London, United Kingdom

Projekt ID: #4102628

Tildelt til:


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