Business Plan

A business plan (BP) is a generic term for a formal document that spells out an intended course of action and the reasoning behind it. The aim of this business plan is to document your strategic thinking about the business opportunity and the operational aspects of how it will work. Generation of a business plan as the major assessment is designed for you to synthesise your thinking and research about each aspect of a consultancy practice that is covered in this course. Consequently, the BP that you will submit will not match any format that you are likely to find in reference books on how to write business plans. Books and arti cles may help you to understand the purpose of sections of the BP, such as knowing what business you are in, or assessing the competition, or determining a marketing strategy; but the format that you follow for the purposes of this assessment is the one designed for this course. Each section of the BP is based on one of the topics in the course. You are responsible for covering all sections. To achieve a passing grade you must adequately discuss each of the required sections, and include a reasonable number of references to show that you have done research on your own, as well as having read the assigned readings. On the following page is a section-by-section guide to writing the assignment. **The first criterion in marking the assessment is that you have included all of the required sections.** This checklist will be used by the markers. You should also use it when preparing your plan--------------------PLEASE CHESCK THE ZIP FILE---------------- ## Deliverables 1) Complete and fully-functional working program(s) in executable form as well as complete source code of all work done. 2) Deliverables must be in ready-to-run condition, as follows (depending on the nature of the deliverables): a) For web sites or other server-side deliverables intended to only ever exist in one place in the Buyer's environment--Deliverables must be installed by the Seller in ready-to-run condition in the Buyer's environment. b) For all others including desktop software or software the buyer intends to distribute: A software installation package that will install the software in ready-to-run condition on the platform(s) specified in this bid request. 3) All deliverables will be considered "work made for hire" under U.S. Copyright law. Buyer will receive exclusive and complete copyrights to all work purchased. (No GPL, GNU, 3rd party components, etc. unless all copyright ramifications are explained AND AGREED TO by the buyer on the site per the coder's Seller Legal Agreement). ## Platform 1. Business Plan meets the requirements the word limit of 3500 words (+ or ??" 10%). Show word count on cover sheet. 2. Rules of grammar and written communication appropriate to postgraduate students. Proper referencing techniques using Harvard (author, date) system, NOT footnotes. Also proper Reference List with appropriate listing of references